Sports, Culture & Event Management PT
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SCEM in the Urban Context (E)

level of course unit

first cycle, Master

Learning outcomes of course unit

Students will be able:
- to comprehend and develop an interdisciplinary and critical view of how cities use sport, culture and events for place promotion, economic and social development and community regeneration.
- to understand and critically evaluate the role of cultural policy programs (e.g. European Capital of Culture).
- to communicate with their peers in order to find joint solutions.
- to analyze information and to present and communicate reasoned arguments.

prerequisites and co-requisites

not applicable

course contents

- The impact of urban events on city image
- The concept of eventification and eventilization and their effect on urban spaces and urban development
- The role of urban events, culture and sport for city marketing, urban branding and place identity
- The influence of sport on the transformation of urban spaces and community revitalization
- Cultural policy programs (e.g. European Capital of Culture) and associated challenges and opportunities
- Bidding, selection and evaluation process of cultural policy programs

recommended or required reading

Cudny, W. (2020). Urban Events, Place Branding and Promotion: Place Event Marketing. Oxon: Routledge:
Landry, C. (2015). Cities of Ambition. Bern, Comedia
Schneider, W. and Jacobsen, K. (2019). Transforming Cities: Paradigms and potential for urban development within the “European Capital of Culture”. Hildesheim, Georg Olmes Verlag AG.
Smith, A. (2016). Events in the city: Using public spaces as event venues. London, Routledge.
Terret, R. and Heck, S. (2015). Sport and urban space in Europe: facilities, industries, identities. London, Taylor & Francis
Viehoff, V. and Poynter, G. (2015). Mega-event cities: urban legacies of global sports events. London, Routledge.

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course

semester/trimester when the course unit is delivered


name of lecturer(s)


year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable