Exchange Students

project initiation stage project planning stage project implementation stage project closing stage project handbook

· Introduction and Basics: Generic Concepts · Hierarchy of Goals: Various Levels · Strategic Analysis: Internal + External · Strategy Development and Selection: Generic Strategies, Strategic Options · Strategy Execution: Concepts, Tools, Cases · Appendix: Case Analysis

· The nature of change · Eight steps to successful change · Change management and organizational structure · Change strategies · Change resistance · Effective communication · Effective leadership

• Fundamentals of banking and financial intermediation • Capital structure and financing instruments (equity, debt, and mezzanine capital) • Revolving credit facilities, overdrafts, factoring, and leasing • The credit risk process: creditworthiness assessment, rating methodologies, credit approval • Financing costs and their components (e.g., interest margins, processing fees, security-related costs) • Interest rate sensitivity and risk management (e.g., interest rate swaps, caps) • Real-life examples and case studies

Key Stakeholders of the Austrian economy (AK, WK, Sozialpartnerschaft, …) Austrian Banking System Founding a business in Austria

Students will learn how to structure a presentation, formulate powerful introductions and effective conclusions, how to formulate a sense of purpose and to draw a roadmap. Beyond, the will become acquainted with how to effectively deliver a successful presentation, to present themselves on stage, to prepare for an audience and to lead a discussions. They will apply that knowledge in various exercises.

Emotional Intelligence (EQ) and Creativity are seen as key competences in organizations to build an environment where both, people and businesses can thrive. Purpose, empathy, responsibility, mindful actions and values are core drivers for developing EQ. In this course you learn how brains and guts influence your choices and shape your behaviour. You learn about decision making and building connection / relationships as two core activities of successful career development. You explore your own creativity, learn about a creative mindset and apply it in a design thinking approach. This might include a 2-days workshop in Innsbruck or Salzburg. You gain insight into how self-awareness, awareness of others and awareness of the environment as pillars of EQ can be mindfully used in developing yourself, your future team, your relationships and your career.

The course delivers a combination of theory and practice and students are therefore confronted with a high workload as well as an interesting practice project for a local company. The course contents contain respectively include: · Introduction into the course including presentation of the process, the tasks and the aims of the course · Presentation of the company, its business model and strategy as well as their external and internal environment · Presentation of the practical problems and the association to innovation · Formation of groups (4 – 5 students), which are then instructed into the problem, the process and the expected outcome · Preparation of a scientific paper (including citations and source: books, scientific papers and data) to a.) to present the problem and its relevance, b.) to elaborate the state-of-the-art (theory), which shall be applied for a practical solution of the problem and c.) a recommendation/solution including a rollout plan for implementation in practice · Summary of the main results and presentation in from of the audience including discussion

- Introduction to the meaning and importance of marketing in the 21st century - Focus on value for the customer - Customer Needs, Wants, and Demands - Market Research - Marketing-Mix

1. International Trade Theory (Comparative Advantage Theory, World Resources, Standard Trade Model, Firms in the Global Economy) 2. International Trade Policy (Instruments, Political Economy, Controversies) 3. Exchange Rates and Open Economy Macroeconomics (Money, Interest Rates and Exchange Rates; Purchasing Power Parity; Exchange Rate Models) 4. International Macroeconomics Policy (International Monetary Systems, Financial Globalization)

The course provides an in-depth knowledge and understanding of the most recent contemporary theoretical, practical, and societal trends within consumer behavior as well as their implications on marketing strategies. It introduces current trends that will be analyzed by groups, presented and discussed in class. Moreover, it focuses on the application of trends to marketing strategies.

- Overview of the field of international business - Cultural dimensions of international business - Global business etiquette - Cultural awareness - LESCANT Model (David Victor) of country analysis

• Fundamental concepts and elements of leadership in business. • Fundamental approaches to leadership (Trait, Skill, Behavioral, and Situational Approaches) • Emerging approaches to leadership (Authentic Leadership, Servant Leadership) • Application of leadership skills

• Demonstrate and gain overview of IT Systems relevant for Business Management including ERP systems • Overview of Projects and Project Management Methods in the content of IT Systems • Display a critical awareness of best practice in relation to information systems development projects. • Demonstrate an appreciation of information systems used at different levels, and systems that span different business areas. • Demonstrate a deep understanding of the impact of centralized information systems on a variety of business divisions. • Conduct appropriate research into the use of information systems; understand the full life-cycle of an integrated system.

Conflicts • Background and definitions • Escalation models • Conflict solution models • Diagnosis tools & diagrams Mediation • Principle approach of mediation • Phases in a mediation process • Communication tools & techniques Non-violent communication (NvC) • Concept of non-violent communication • Feelings / observations / needs / requests • Practical training and application of NvC • Application: giving feedback with NvC Special topics in business mediation & conflict management, e.g. • Application to specific fields • Additional communication approaches • Alternative and related approaches

• Brand promise • Brand positioning (USP/features/benefits) • Brand differentiation • Brand strategy • Brand values • Brand rules • Segment value proposition • The creative process • Storytelling • Brand archetypes • Development of your own brand book

- Brand strategies & brand strength - Brand stretching - Commercial analysis - Brand Equity & Brand Valuation - Discounted cash flow model (Excel calculations) - Brand Finance & financial value of a brand - Merging of brand strength & financial parameters (WACC, CAPM, DCF)

• The focus of this course is to impart knowledge of the rules of international accounting according to IFRS and their direct application to the fixed assets of a company. • Furthermore, simple annual financial statements are analyzed and prepared. • The course also focuses on learning how to set up an effective internal monitoring system within the company and how to efficiently manage cash, receivables and inventories.

- Generative AI as a toolbox for Marketers - Image generation - Prompting - Basic understanding of Large Language Models (also reasoning models) - Gen AI for SEO - AI Agents - Video generation

Course contents include key personality psychology models (e.g., Big Five), cognitive and emotional mechanisms (optimism, coping, self-efficacy), and their links to resilience. Practical applications such as resilience assessment, training methods, and case studies in individual and organizational contexts will complement the theoretical foundations.

Students will learn basic communication tools that enable unsophisticated communication in everyday situations. Topics: giving basic personal information, e.g. about family, hobbies, daily routines etc., dealing with everyday situations, e.g. shopping Grammar structures: basic sentences, pronouns, regular/irregular conjugation, gender, singular/plural, cases

Students will practice and expand their listening, speaking, reading, and writing skills. Topics: daily routines, work life, hobbies, eating out, talking about the past Grammar structures: cases (nominative, accusative), modal verbs, tenses (present tense, past tense), pronouns

Introduction to Austrian cultural history with a special focus on the culture and history of Kufstein and the Tyrol. The course is designed to familiarize students with the place where they will spend their semester abroad and to give them a deeper understanding of cultural-historical phenomena. Course structure: Theory: Lecture on the basics of cultural history, as well as the history and culture of Kufstein, the Tyrol and Austria. Practice: 3 excursions to Kufstein, Innsbruck, Salzburg. Group work: Discussion of the communication of cultural-historical content.

Each course unites is divided in a know-how and a practical part. In the more theoretically oriented know-how part, the fundamental methods and techniques of modeling and simulation (model building processes, modeling paradigms, simulation software, input data modeling, verification and validation of simulation models, output data analysis, and comparison of variants) are taught. In the practical parts the focus is on practicing the use of a commercial simulation software tool (presumably “SImul8”). Additional labs in the context of input modeling, validation, a model building tutorial, and a small project round up the practical part.

Students receive an overview of the most important terms and principles of the UN Sustainable Development Goals, national programs and accompanied reporting and control. Using the MIT Enroad simulator tool they will research and design their own program to fulfill the goals of the UN Paris agreement of climate change in a workshop. Concerning the targets of improving Renewable Energy Systems and of enhancing energy efficiency the resources and integration into infrastructure and energy markets will be discussed.

Basics and detailed knowledge of different rapid prototyping technologies like 3D-Printing, Laser Origami, etc, related to their specific applications, materials and geometries. Which technology is best for which application? What are design requirements and new possibilities? Provide detailed information about principles, opportunities and requirements for rapid prototyping in plastics and metals. Give practical guidelines for different applications. Practical case studies support the theory.

The following topics will be covered: • Introduction to media types such as image (pixel, vector), video and audio • Introduction to technologies of web applications (HTML, XML, etc.) • Introduction to media presentation and processing in web applications e.g., by W3C standards (SVG, 3D, HTML5, etc.) • Introduction to small multimedia applications (Podcast, Video streaming (e.g. to YouTube), Image manipulation, etc.) • Introduction to technology of Geo applications in the web (such as Google Maps, etc.)

Basics and detailed knowledge of different rapid prototyping technologies like 3D-Printing, Laser Cutting, etc,. Give practical guidelines for different applications. Practical case studies support the theory.

What is Innovation? Types of Innovation? Strategies Sources of Innovations What does an Innovation Manager? Methods and tools for the innovation process: Creativity techniques Innovators Canvas SWOT Utility Analysis Ishikawa Business Models …

What is R&D? Job of R&D-Manager? Strategies in R&D Make or buy Intellectual properties Methods and tools for the R&D Management

- 1-5 party logistics - Tier levels - Incoterms - Logistic basics - Value Streams - International differences in SCM

• Smart and Fab-Regions: Concepts, sustainability, and resilience. • Client Requirements: Translating needs into projects. • Design Thinking: Empathy, ideation, prototyping, testing. • Prototyping: Digital tools and hands-on lab work. • Team Empowerment: Effective cross-functional collaboration. • Start-Up Thinking: Entrepreneurial mindset and innovation. • Presentation Skills: Developing and delivering pitches.

blocked compact weeks in small groups with international students including pre- & post learning: • Introduction, consolidation, background and examples in the complex of topics of the project within the framework of a conference or introductory event. • Research and analysis of framework conditions and possibilities • Development and visualization of ideas and concepts • Presentation of the results to stakeholders and/or technical experts

• Basic components of communicative processes, message and meaning as well as content and relationship aspects of human communication • Target groups and the concept of personas in a communication process • Objectives and target group as well as structure, content and form of scientific communication using the example of social media posts, infographics, podcasts • Selection and application of simple techniques and tools for creating scientific communication using the example of infographics and/or podcasts • Independent creation of scientific communication using the example of an infographic and/or a podcast contribution

- Introduction to Web Business: basics of online business, e-commerce models, online marketplaces and platforms - Website development and design: creating engaging and user-friendly websites, website hosting and maintenance - E-commerce strategies: e-commerce business models, payment processing, security and Data protection - Web analytics and tracking: Using tools such as Google Analytics to measure and analyze website traffic and conversions - Conversion optimization: technologies to increase conversion rates, A/B testing, and user experience optimization - Data-Driven Decision Making: web analytics supported business decisions in web business - Fundamentals of online marketing. - Content strategy: planning and creating content for websites and social media, storytelling and branding - Trends in web business and web marketing: current news and future trends in the digital space, including AI, chatbots, and voice search

The subject of this introductory course is the technological foundations of the web and all critical implementation technologies in this context (HTML, CSS). Students are introduced to the entire development process of a web applica-tion (design, wireframing, implementation, testing, operation, and maintenance), with a particular focus on the inter-face between web design and web programming. Special focus is placed on omnipresent web technologies that are widely used, such as the HTTP protocol for communication between the web server and client, HTML, and CSS as primary tools for the display aspects on the client side. The basics of Internet programming, page coding with the markup and markup language HTML, basic formatting, tables, forms, and CSS basics (structure of CSS files, selectors, simple formatting options, dynamic display effects) are taught. Furthermore, students are taught how to create appeal-ing websites and web applications. In addition to technological standards, this also includes specialist knowledge in the areas of layout and perception, typography (readability and font formats), and color theory (color schemes and color effects). This course provides a solid foundation for students to develop their web design and product development skills further and successfully apply them in the marketplace.

- Fundamentals of Computer Programming: Introduction to the basic programming concepts, including what programming is, how it works, and its significance in creating software applications. - Basic Components of Programming: Variables and Data Types, Control Structures, Functions and Procedures, Data Structures - Object-Oriented Programming (OOP): Principles of OOP (classes, objects, inheritance, encapsulation, polymorphism), and its benefits for simplifying program design and development. - Algorithm Development: Developing algorithms for different use cases and complex data structures.

- Flight Mechanics: Understanding the fundamental forces of flight (lift, drag, weight, and thrust) and how they influence an aircraft's movement and stability. - Aerodynamics: Introduction to airflow around the aircraft's body, its effects on flight characteristics, and its significance in UAS design. - UAS and Instruments: Overview of the significant systems in human-crewed and crewless aircraft, including propulsion, navigation, and control systems. - UAS Types and Technologies: Detailed examination of various types of UASs, their design considerations, and the technologies that enable their flight capabilities. - Flight Control and Navigation: Understanding how UAS are controlled remotely and autonomously, including GPS, gyroscopes, and other sensors. - Operational Applications of UASs: Exploring the diverse uses of UASs in commercial, environmental, and humanitarian fields, as well as their impact on various industries. - Future Trends in Aviation and UAS Technology: The latest advancements in UAS technology, potential future applications, and the direction of the aviation industry. - Fundamentals of Meteorology: Introduction to meteorology, including atmospheric structure, composition, and the global climate system. The basics of weather phenomena and their formation. - Weather systems and patterns: Examination of different weather systems (e.g., fronts, high- and low-pressure systems) and patterns, including their development and weather forecasting principles.

- Introduction to Data Analysis: Overview of data analysis, its importance in various fields, and an introduction to the data types (quantitative vs. qualitative). - Mathematics for Data Analysis: Essential mathematical concepts, including algebra and geometry, and an introduction to calculus with a focus on integral calculation. - Basic Statistical Principles: Introduction to descriptive statistics, probability theory, distributions, and the central limit theorem. - Data Collection Methods: Exploration of various data collection techniques, sampling methods, and the design of experiments and surveys for accurate data gathering. - Exploratory Data Analysis (EDA): Techniques for summarizing and visualizing data to identify patterns, outliers, and insights.

- Aviation Regulation Overview: Introduction to the framework of national and international aviation regulations. Focus on the bodies responsible for creating and enforcing these rules, such as the FAA and EASA. - Authorization Procedures for Human-Crewed and Crewless Flights: Detailed exploration of the process for obtaining authorization to operate both human-crewed and crewless aircraft, including licensing, certifications, and special permissions. - Risk Assessment in Aviation Operations: Techniques and methodologies for assessing risks associated with flight operations, including the consideration of potential hazards, evaluation of risk severity and likelihood, and the implementation of mitigation strategies. - Safety Management Systems (SMS): Principles of SMS in aviation, covering policy, risk management, assurance, and promotion in both commercial and private aviation. - Airspace Management and Classification: Comprehensive overview of airspace classification, from controlled to uncontrolled airspace, including the rules governing aircraft operation within these spaces. - UAS-Specific Regulations and Operational Limits: Examination of regulations designed explicitly for UAS operations, including flight altitude limits, no-fly zones, and line-of-sight operations. - Incident Reporting and Investigation: Procedures for reporting aviation incidents and accidents, considering the role of investigation authorities and how findings contribute to improving aviation safety.

- Introduction to UAS Anatomy: Overview of the basic structure of drones, including the frame, propulsion system, power source, and control system. - Propulsion System: Deep dive into motors, propellers, and electronic speed controllers (ESCs) and how they work together to control the movement and altitude of the UAS. - Power Source: Understanding battery technology used in UAS, including types of batteries (e.g., LiPo), battery management, and factors affecting flight time and performance. - Flight Controllers: Examination of the flight controllers, managing stability, navigation, and data from various sensors. - Sensors and Navigation: Overview of sensors commonly used in UAS, such as GPS, gyros, accelerometers, and barometers, and their roles in positioning and navigation. - Communication Systems: Understanding the technology behind remote control and telemetry, including radio frequency (RF) communication, First Person View (FPV) systems, and digital transmission technologies. - Payloads and Add-ons: Exploration of various payloads UAS can carry, including cameras, surveying equipment, and cargo, and their impact on UAS design and operation. - Software and Firmware: Introduction to the software that controls UAS, including firmware for flight controllers and applications for flight planning and data analysis. - Maintenance and Troubleshooting: Basic maintenance practices for keeping UAS operational and troubleshooting common issues related to UAS components. - Design Considerations: Factors influencing the design of drones, such as aerodynamics, weight distribution, and intended use (e.g., racing, photography, surveying).

- Introduction to Swarm Intelligence: Basics of swarm intelligence and its application in nature and robotics, including decentralized control and emergent behavior concepts. - Fundamentals of Drone Swarm Programming: Overview of the architecture and programming models used in drone swarm operations, including centralized and decentralized control mechanisms. - Communication Protocols: Understanding communication methods and protocols enabling drones within a swarm to share information and make collective decisions. - Swarm Coordination Algorithms: Detailed examination of algorithms for spatial organization, task allocation, and collision avoidance among drones in a swarm. - Simulation and Modeling: Using simulation software to model drone swarm behavior and test programming strategies in a virtual environment before real-world deployment. - Sensor Fusion and Situational Awareness: Techniques for integrating data from multiple sensors across the swarm to achieve a unified perception of the environment. - Autonomy and Decision-Making: Strategies for achieving autonomous decision-making within drone swarms, adapting to changing conditions and objectives without direct human intervention.

Business Administration: - Entrepreneurial Fundamentals: Discussion of business-related topics such as legal forms, purchase contracts and regulations, and commercial registers. - Financing Methods: Introduction to equity financing, restructuring financing, debt financing, and modern financing methods. - Business Plan Development: Business plan development, including financial planning. - Strategic Management: Planning and analysis in strategic management. - Investment Calculation Methods: Calculation techniques for static and dynamic investment. Economics: - Economic fundamentals: Introduction to the basics of economics. - Market theory and price theory: Exploring market dynamics and pricing. - Microeconomics, Macroeconomics, Network Economics: Foundational concepts in microeconomics, macroeconomics, network economics. - Economic Indicators: Exploration of economic indicators like GDP, HDI, inflation, deflation, and stagflation. Financing: - Fundamentals of Accounting: Introduction to the basics of accounting. - Cash Accounting: Exploration of cash-based accounting methods. - Cost Accounting Areas: Introduction of different areas within cost accounting, including cost concepts in decision making, cost classification and allocation, COGS, overhead application, conversion cost, and total cost formula. - Cost Accounting for Pricing: Overview of procurement, differential, and sales calculations, as well as actual cost accounting.

- Introduction to Autonomous Systems: Overview of various autonomous systems, including ground vehicles, aerial drones, and maritime vehicles. Exploring the scope and challenges of autonomy. - Fundamentals of Path Planning: Introduction to concepts and algorithms used in path planning, such as grid-based, graph-based, and sampling-based methods. Discussion on A*, Dijkstra’s algorithm, RRT (Rapidly-exploring Random Tree), and their variations. - Localization and Mapping: Techniques for determining the system's position within its environment and creating maps. Discussion on SLAM (Simultaneous Localization and Mapping) and its variants, including visual SLAM and LiDAR-based approaches. - Navigation and Obstacle Avoidance: Strategies for autonomous navigation in dynamic environments, including static and moving obstacle avoidance. Overview of reactive and predictive models for safe navigation. - Machine Learning and AI in Autonomy: Exploration of the role of machine learning and artificial intelligence in enhancing the capabilities of autonomous systems, including decision-making, object detection, and adaptive path planning. - Control Systems for Autonomous Operation: Basics of control theory as applied to autonomous systems, including PID control, feedforward control, and state feedback control. Discussion on how these systems execute planned paths and maintain stability.

Students are introduced to the basic features of Big Data. Special attention is paid to the handling of this data and the knowledge acquired is consolidated with examples. Suitable frameworks for solving Big Data problems are presented and worked on in interactive workshops with case studies. Examples of this are as follows: - Apache Hadoop - Apache Spark - Apache Flink - Apache Storm - Apache Samza - Apache Kafka These frameworks will be explained and used with case studies. For this purpose, the centrally-provided Data Labs can be accessed.

• Historical development and future challenges of the energy industry, environmental protection and sustainability • Stakeholders of the energy industry, environmental protection and sustainability • Ecological, economic and social aspects of sustainability • Basic concepts of the energy industry •- UN Sustainability Goals as well as exemplary national, regional sustainability goals and sustainability objectives of companies • Basics of quality management according to ISO 9001 • Structure and organization of a quality management system • Definition of quality in relation to Energy & Sustainability Management • Guidelines of European energy and environmental policy • Guidelines and fundamentals of energy and environmental law • Promotion of renewable energies and sustainable developments

Electrochemistry: • Elementary types of chemical bonding • Stoichiometry of reaction products and reaction products • Combustion calculation • Electrochemistry Mechanics: • Mechanical principles of force balance and energy conservation Thermodynamics: • Thermodynamics of ideal and real gases (equations of state, theorems) • Cyclic processes of thermodynamics with emphasis on the water-steam cycle • Mechanisms of heat transfer and their technical use • Basic concepts of hydrostatics and hydrodynamics

• Kirchhoff's laws • Basic quantities of alternating current and three-phase current • Reactive, active and apparent power • Applications of semiconductors in metrology, digital technology and power electronics • Description of electrical machines, motors and generators by pointer diagrams • Asynchronous and synchronous machines • Properties and structures of control loops • Definition of current and voltage • Electric and magnetic field • Theory of electrical conduction in doped electrical semiconductors • Photoelectric effect • Practical experimental setups in the laboratory

2x blocked compact weeks in small groups with international students: • Introduction, consolidation, background and examples in the complex of topics of the project within the framework of a conference or introductory event. • Research and analysis of framework conditions and possibilities • Development and visualization of ideas and concepts • Presentation of the results to stakeholders and/or technical experts

• History of Facility Management in different countries • Definitions and meanings of Facility Management in an international context as well as similarities and differences to other disciplines • Models, processes and tasks in facility management • Terms like service level agreement, key performance indicator, facility management agreement, service • Normative framework in facility management • Definition of sustainability and presentation of sustainability in facility management

• Players in the real estate industry • Documents and information about the property • Factors influencing the property • Terminology and key figures in the real estate industry • Fundamentals of legal relationships in the real estate industry (rights and standards) • Fundamentals of aspects specific to space and building regulations

• Basic knowledge and overview of common building materials for construction and finishing • Assessment and selection of building materials according to technical and economic characteristics • Basic knowledge of structural mechanics • Building physics (heat, sound and humidity) • Construction defects and structural damage with regard to cause and avoidance

• Principles of academic and scientific work o Science and scientific language o Literature research o Citation and source work o Avoidance of plagiarism • Principles of descriptive and explorative statistics o statistical characteristics and variables o univariate and multivariate descriptive and explorative statistics o index numbers o correlation and regression analyses o concentration measurement o time series analysis

• Introduction and history of the development of digitization • Basic concepts and basic theories of digitization • Overview of the factors influencing Markets & Companies through digitization • First digital application and implementation methods in a business context • Overview of the connections between digitization and classical business-related management functions (marketing, sales, HR, RandD, etc.)

• Valuation methods for bonds and shares as well as financing and investment deci-sions of companies (including discounting methods, e.g. net present value, internal rate of return) • Interest rates and the significance of interest rate developments on international financial markets • Valuation of bonds and shares

• Significance and basics of marketing • Basic principles of market research • Customer benefit, customer satisfaction, customer loyalty • Marketing mix factors • Product vs. service marketing • Importance of brands in marketing

• Presentation of the currently most important and most discussed trends in business • Development of theories, models, methods and solutions for these current trends • First application examples and best practices for these trends • Mutual exchange and presentation of contents and solutions

• Basics of modern portfolio theory • Risk and return profiles of selected asset classes • Properties of shares, bonds, indices, options and futures

• Concept of culture and cultural models • Sensitization to international and multicultural working environments - Building on culture-specific characteristics according to Hofstede, Trompenaars, Thomas, etc., the meaningful use of management tools adapted to cultural charac-teristics is developed in order to be able to work successfully in international teams and to contribute to the solution of intercultural conflicts

• Introduction and history of the development of digitization • Basic concepts and basic theories of digitization • Overview of the factors influencing Markets & Companies through digitization • Overview of the connections between digitization and classical business-related management functions (marketing, sales, HR, R and D, etc.)

• Valuation methods for bonds and shares as well as financing and investment deci-sions of companies (including discounting methods, e.g. net present value, internal rate of return) • Interest rates and the significance of interest rate developments on international financial markets • Valuation of bonds and shares

• Importance and basics of marketing • Marketing mix factors and their orientation towards the customer • Product vs. service marketing • Importance of brands in marketing

• Classical and modern trade theories • Agglomeration advantages and choice of location • Welfare effects of tariffs and trade quotas • Balance of payments, current account and capital account • Measurement and determinants of exchange rates • World Trade Organization and Monetary Union • Globalization and worldwide supply chains

• Interpretation of gross domestic product and consumer price index • Measurement of economic growth and inflation • Tasks of central banks in relation to money supply and interest rate setting • Impact of monetary and fiscal policy • Aggregated demand and aggregated supply

• Operational functions (production, marketing, logistics, supply chain management) • Market analyses and market developments • Use of analysis tools (SWOT, benchmark, market shares, cost and contribution margin analyses, etc.) • Development of strategies • Controlling and key figures

• Basic concepts of statistics • Univariate and multivariate data description • Basics of probability theory and theoretical distributions • Estimation procedures and statistical tests • Software like MS Excel (in-depth) and/or SPSS/R (on an illustrative basis)

Part A: Knowlege Management • Characteristics and features of knowledge societies • Definition of knowledge and knowledge management • Knowledge under consideration of the resource-based-view and knowledge-based-view • Knowledge as a core resource in competition • Knowledge generation, knowledge sharing, knowledge protection • Identification and measurement of knowledge, intellectual capital reports • Basics of the learning organization • Identification and structuring of company-relevant knowledge • Design of knowledge organizations - tools and processes • Tools and instruments for knowledge workers Part B: Artificial Intelligence • Definition of Artificial Intelligence and the connection to digitalization • Overview of the development of AI (neural networks, machine learning, deep learning) • Basic applications of AI in modern business management (e.g. automated learning, analysis of data sets, etc.) and especially in knowledge management (natural language processing, natural question answering, semantic preparation of content, human-machine interaction, etc.)

Teaching the fundamentals of marketing under the following aspects: • Definition and application areas of marketing • Importance and tasks of marketing in the 21st century • Social responsibility and ethics in marketing • Strategic marketing / market segmentation • Analysis of buyer behavior in consumer goods markets • Marketing mix (4P) • International marketing • Market orientation in corporate culture and leadership • Future prospects of marketing

The course Advertising Psychology focuses on aspects of consumer psychology that form the basis for understanding consumer behavior. The focus here is on theories of consumer behavior that originate, for example, from the areas of activating processes (emotion, motivation, attitude), cognitive processes (reception, processing, and storage of information), or decision behavior as an interaction. During the course, methods for researching market experience and behavior are presented and a cornerstone is laid for understanding the effects of communication measures. Students are familiarized with important terms such as motivation, image, emotion, cognition or activation within the framework of this course and develop various theoretical approaches (e.g. perception, emotion, learning or attitude theory) on the basis of concrete tasks. This provides a basis for the analysis of the practical implementation (e.g. color and shape effect in print advertising). In this way, students are prepared to understand consumer behavior, to recognize connections between communication, marketing and consumer behavior, and to apply and implement these findings in practice.

The course provides an introduction and background to strategic brand management from a marketing and business perspective. Fundamental concepts such as brand development, brand building, brand management, the developments of a brand value are discussed theoretically and on the basis of case studies. The importance of differentiation for the brand and the subsequent brand management is also discussed. Through practical examples, the students learn how brands are built and designed.

This course combines management models, and strategic and innovation management. By linking these subject areas, students are prepared to analyze, discuss and reflect on organizations from the perspective of business administration. Central questions such as the definition of long-term goals, the selection of business areas or measures for survival in competition are to be jointly developed and discussed on the basis of detailed basic knowledge. In addition, the topics strategic fields, market & competition, organization and creativity/innovation and the development of business models are taught.

• Importance of meetings, congresses, corporate events and incentives • Design of corporate events and incentives taking into account the company’s vision, goals and strategies • New formats of business events • Overview of the key stakeholders of business events • Importance of corporate hospitality • Ethical aspects of business events • Trends incl. technological developments in the industry and related opportunities and challenges

The digitization of the sports industry is covered. In particular, the digital staging of sport, the digital interaction and thus pluralization of communication channels with the sports consumer and the production of new digital sports products are focused on. In addition, it is discussed how the digital infrastructure and digital platform influences the competitive environment of sport. In the context of cultural management, the consequences of digitization for fictional imaginary worlds in art and culture are outlined. Examples from the fields of virtual reality and social media show the potential of digital technologies for experiencing cultural offerings and the emergence of new audiences. However, the loss of cultural diversity through the algorithmization of knowledge and cultural memory is also being discussed. In addition, the course deals with the digitization of events. Special focus is placed on the effects of digital technologies on existing and new event formats and on the visitors’ world of experience as well as on the event planning areas of marketing, security, infrastructure and event evaluation.

The course follows the logic of the project management process, starting with the fundamentals of project management, the definition of projects and the differences that occur in reality. A general project management methodology will be introduced and specific methodologies will be examined. The students will set up model projects in groups based on standard project management practices and develop case studies, The students learn to apply planning techniques for general projects and special techniques that are applicable to the planning of event projects.

In this integrated course, instruction is given in basic topics in the field of information retrieval. Emphasis is placed on the following: retrieval models (Boolean, vector space, probabilistic, etc.); the implementation of IR systems (layer model, visualization, access paths, algorithms); representation of content (free text search, documentation languages, special logic, indexing, etc.); web retrieval (link analysis, crawling); content-based search in multimedia documents.

This integrated course teaches basic topics in the field of information management. This in-cludes the following focal points: Introduction of information management from a business perspective (procurement, production, sales) and its cross-functions (logistics, finance, hu-man resources, etc.); introduction of a "Content-Management-System" (CMS); core processes and functions (content acquisition/maintenance/retrieval, user administration, workflow man-agement, release mechanisms, etc.); technologies in the field of CMS (content storage and administration (databases, streaming server, etc.) Presentation of content (static and dynamic document generation), security, quality assurance, performance, versioning, etc.); Specialist requirements for CMS; Technical requirements for CMS; XML as the basic technology of con-tent management; Practical application (usability, accessibility, addition of practical aspects such as research using suitable CMS, open and closed source, etc.); Content management using the example of Typo3, ICContent 5.0, Apache Stanbol (IKS)

The following skills are developed in the course: - Students have a basic understanding of Machine Learning - Students are familiar with tools (e.g. libraries, cloud platforms or software tools), with which machine learning can be supported. - Students can compare the tools developed with regard to their suitability for specific problems. - Students can design simple machine learning projects. - Students can carry out simple machine learning projects independently

• Fundamentals of information systems incl. economic aspect • Understanding and differentiating the structure of information systems • Identification of interfaces to mobile devices as well • Cloud computing • Technical structure and history; networks, interfaces • Structure and logical structure of programs and overview of programming languages e.g. web programming • Data security • Hardware software components • Reporting • Permissions • Testing • Technical design of systems, sensors and mobile terminals

• Market Psychology within the Scientific Systematic Framework (Subject Matter, Market Psychology as an Applied Science, Epistemological Foundations) • Theories of Cognition (Theories of Social Perception and Social Judgment, Social Comparison Theory, Theory of Cognitive Dissonance, Theory of Psychological Reactance, Attribution Theories, Cognitive Response, Theories of Information Processing, Judgment Heuristics) • Development of Personality, Perception, and Memory (Developmental Psychology, Personality Theories, Perception Psychology, Learning Theories) • Motivation & Emotion (Definition, Motive & Motivation, Emotion, Biological Psychology, Scientific Foundations of Economic Behavior) • Power, Control & Exchange (Definition, Markets & Power, Control Theories, Ego Depletion-Loss of Control, Exchange Theories) • Perception & Attention (Psychophysics, Vision, Hearing, Sense of Smell, Touch, Multisensory Perception and the Effect of Expectations, Attention Control) • Learning & Memory (Classical, Evaluative, and Operant Conditioning, Use of Memory, Encoding & Retrieval, Recall & Reconstruction, Memory Storage Model, Organization of Memory Contents, Serial Effects of Encoding, Implicit Memory, Mere-Exposure Effect) • Behavioral Control (Energization of the Organism, Affects & Emotions, Motivation & Goals, Behavioral Regulation & Self-Control, Involvement, Priming, Stimuli) • Principles & Psychology of Purchase Decision Making (Types of Purchases, Purchase Decisions for or Against a Product/Service, Prescriptive and Descriptive Decision Theories, Decision Heuristics, Influence of Information, Judgment Biases, Intuition)

- Discovering entrepreneurial opportunities - Business Plan: Introduction, Sample Case and General Outline - Competitive advantage of small businesses - Paths to Small Business Ownership - The New Venture Business Plan - Role, need and preparation of the business plan - Developing the details of the business plan - Finding sources of financing - Preparing a targeted presentation - Preparing a targeted pitch

project initiation stage project planning stage project implementation stage project closing stage project handbook

· Introduction and Basics: Generic Concepts · Hierarchy of Goals: Various Levels · Strategic Analysis: Internal + External · Strategy Development and Selection: Generic Strategies, Strategic Options · Strategy Execution: Concepts, Tools, Cases · Appendix: Case Analysis

· The nature of change · Eight steps to successful change · Change management and organizational structure · Change strategies · Change resistance · Effective communication · Effective leadership

· Introduction to International business · Internationalization process · International business: theory and practice · The political, legal, economic and technological environment · International sociocultural environment · International ethical and ecological environment · International strategic issues · International marketing

- Introduction to the theoretical concept of company crisis and turnaround situation. - Analyzing the strategical and tactical options to manage the turnaround. - Working on different case studies concerning turnaround marketing.

• Fundamentals of banking and financial intermediation • Capital structure and financing instruments (equity, debt, and mezzanine capital) • Revolving credit facilities, overdrafts, factoring, and leasing • The credit risk process: creditworthiness assessment, rating methodologies, credit approval • Financing costs and their components (e.g., interest margins, processing fees, security-related costs) • Interest rate sensitivity and risk management (e.g., interest rate swaps, caps) • Real-life examples and case studies

Key Stakeholders of the Austrian economy (AK, WK, Sozialpartnerschaft, …) Austrian Banking System Founding a business in Austria

The course provides an in-depth knowledge of the science of sensory marketing. Beyond, it focuses on the application of theories and models to real life cases, discussions as well as implications and limitations of the models. It includes a number of team exercises, case studies and group work. We share knowledge, engage in discussions and create new perspectives and ideas in class.

Students will learn how to structure a presentation, formulate powerful introductions and effective conclusions, how to formulate a sense of purpose and to draw a roadmap. Beyond, the will become acquainted with how to effectively deliver a successful presentation, to present themselves on stage, to prepare for an audience and to lead a discussions. They will apply that knowledge in various exercises.

Emotional Intelligence (EQ) and Creativity are seen as key competences in organizations to build an environment where both, people and businesses can thrive. Purpose, empathy, responsibility, mindful actions and values are core drivers for developing EQ. In this course you learn how brains and guts influence your choices and shape your behaviour. You learn about decision making and building connection / relationships as two core activities of successful career development. You explore your own creativity, learn about a creative mindset and apply it in a design thinking approach. This might include a 2-days workshop in Innsbruck or Salzburg. You gain insight into how self-awareness, awareness of others and awareness of the environment as pillars of EQ can be mindfully used in developing yourself, your future team, your relationships and your career. The relevance and application of Emotional Intelligence (EQ) in organizations The concepts of purpose, value, trust and mindfulness

The course provides an in-depth knowledge and understanding of the most recent contemporary theoretical, practical, and societal trends within consumer behavior as well as their implications on marketing strategies. It introduces current trends that will be analyzed by groups, presented and discussed in class. Moreover, it focuses on the application of trends to marketing strategies.

• Demonstrate and gain overview of IT Systems relevant for Business Management including ERP systems • Overview of Projects and Project Management Methods in the content of IT Systems • Display a critical awareness of best practice in relation to information systems development projects. • Demonstrate an appreciation of information systems used at different levels, and systems that span different business areas. • Demonstrate a deep understanding of the impact of centralized information systems on a variety of business divisions. • Conduct appropriate research into the use of information systems; understand the full life-cycle of an integrated system.

• History, theory, of sponsorship • Sponsorship – Sponsor Side • Sponsorship – Receiver Side • Elements of developing a sponsorship plan

• Brand promise • Brand positioning (USP/features/benefits) • Brand differentiation • Brand strategy • Brand values • Brand rules • Segment value proposition • The creative process • Storytelling • Brand archetypes • Development of your own brand book

• Brand strategies & brand strength • Brand stretching • Commercial analysis • Brand Equity & Brand Valuation • Discounted cash flow model (Excel calculations) • Brand Finance & financial value of a brand • Merging of brand strength & financial parameters (WACC, CAPM, DCF)

Blockchain Basisc Crypto Finance Blockchain Use Cases

• Basics of modern portfolio theory • Risk and return profiles of selected asset classes • Properties of shares, bonds, indices, options and futures

Course contents include key personality psychology models (e.g., Big Five), cognitive and emotional mechanisms (optimism, coping, self-efficacy), and their links to resilience. Practical applications such as resilience assessment, training methods, and case studies in individual and organizational contexts will complement the theoretical foundations.

- Customer Segmentation (Classic/Sinus Milieus/Limbic Map) - Positioning with Cube - Omnichannel Marketing - Paid/Owned/Earned Media - Color Emotion Guide - Social Listening - New Marketing Perspectives

Students will learn basic communication tools that enable unsophisticated communication in everyday situations. Topics: giving basic personal information, e.g. about family, hobbies, daily routines etc., dealing with everyday situations, e.g. shopping Grammar structures: basic sentences, pronouns, regular/irregular conjugation, gender, singular/plural, cases

Students will practice and expand their listening, speaking, reading, and writing skills. Topics: daily routines, work life, hobbies, eating out, talking about the past Grammar structures: cases (nominative, accusative), modal verbs, tenses (present tense, past tense), pronouns

Introduction to Austrian cultural history with a special focus on the culture and history of Kufstein and the Tyrol. The course is designed to familiarize students with the place where they will spend their semester abroad and to give them a deeper understanding of cultural-historical phenomena. Course structure: Theory: Lecture on the basics of cultural history, as well as the history and culture of Kufstein, the Tyrol and Austria. Practice: 3 excursions to Kufstein, Innsbruck, Salzburg. Group work: Discussion of the communication of cultural-historical content.

Each course unites is divided in a know-how and a practical part. In the more theoretically oriented know-how part, the fundamental methods and techniques of modeling and simulation (model building processes, modeling paradigms, simulation software, input data modeling, verification and validation of simulation models, output data analysis, and comparison of variants) are taught. In the practical parts the focus is on practicing the use of a commercial simulation software tool (presumably “SImul8”). Additional labs in the context of input modeling, validation, a model building tutorial, and a small project round up the practical part.

Students receive an overview of the most important terms and principles of the UN Sustainable Development Goals, national programs and accompanied reporting and control. Using the MIT Enroad simulator tool they will research and design their own program to fulfill the goals of the UN Paris agreement of climate change in a workshop. Concerning the targets of improving Renewable Energy Systems and of enhancing energy efficiency the resources and integration into infrastructure and energy markets will be discussed.

Basics and detailed knowledge of different rapid prototyping technologies like 3D-Printing, Laser Origami, etc, related to their specific applications, materials and geometries. Which technology is best for which application? What are design requirements and new possibilities? Provide detailed information about principles, opportunities and requirements for rapid prototyping in plastics and metals. Give practical guidelines for different applications. Practical case studies support the theory.

Chemical, physical and structural fundamentals of electronic. Electronical measurement units: voltage, current, resistors and power (calculation and meaning) transformer, battery technology, loading technology, types of soldering processes, connectors

Calculate an measure voltage, current, resistors, capacitors, building full functional electronic devices and connectors

The following topics will be covered: • Introduction to media types such as image (pixel, vector), video and audio • Introduction to technologies of web applications (HTML, XML, etc.) • Introduction to media presentation and processing in web applications e.g., by W3C standards (SVG, 3D, HTML5, etc.) • Introduction to small multimedia applications (Podcast, Video streaming (e.g. to YouTube), Image manipulation, etc.) • Introduction to technology of Geo applications in the web (such as Google Maps, etc.)

• Basics of creating 3D models • Introduction of the CAD software Solidworks • Possibilities for creating and editing individual parts • Possibilities for creating and editing assemblies • Design rules for additive manufacturing • Exporting 3D models for 3D printing and laser cutting

- Basics components of an IoT system - IoT architecture - Study of different use cases (e.g. smart city, smart farming, smart building, alpine monitoring etc.) - Data visualization & analytics

- Cultural and strategical background for R&D and purchasing - TCO - Product Teardown - Value Stream Mapping - R&D Setups

Students learn to assess the benefits of websites and web applications based on usability criteria. This section also includes methods for usability evaluation and covers the basics of technical and content-related usability.

- Programming Languages and Environments: Introduction to commonly used languages in drone programming (e.g., Python, C++, ROS) and suitable environments for drone software. - Understanding the Drone Software Stack: Layers of drone software operating, from the operating system and firmware to application software and user interfaces. - Firmware Programming: Basics of programming the drone's firmware, focusing on real-time operating systems (RTOS), and the interaction with drone hardware. - APIs and SDKs for Drone Development: Exploring Application Programming Interfaces (APIs) and Software Development Kits (SDKs) provided by drone manufacturers for developing custom applications. - Autonomous Flight Programming: Techniques for programming drones to fly autonomously, including waypoint navigation, object avoidance, and decision-making algorithms. - Sensor Integration and Data Processing: Programming drones to interpret data from onboard sensors (e.g., GPS, IMU, cameras) for navigation, stabilization, and task execution. - Best Practices and Debugging: Effective programming practices for drone development, including version control, testing strategies, and debugging techniques.

- Introduction to Mission Planning: Basic mission planning concepts, including objective setting, resource allocation, timing, and contingency planning. - Route and Timing Adjustments: Techniques for adjusting mission routes and timing. Strategies for avoiding adverse weather conditions and optimizing mission success. - Safety Precautions and Risk Management: Identifying risks to operations and personnel and implementing safety measures and emergency plans to mitigate the impact of unpredictable circumstances. - Real-Time Monitoring: Discussion on the importance of real-time monitoring during mission execution. Utilizing technology for ongoing weather assessment and making in-mission adjustments as necessary. - Introduction to Risk Assessment: Knowledge about Specific Operations Risk Assessment (SORA) and related concepts.

- Introduction to UAS Sensors: Overview of common types of sensors used in UAS, including optical, thermal, LiDAR, radar, and multispectral sensors, and their operational principles. - Sensor Selection for Applications: Criteria for selecting appropriate sensors based on specific use cases, such as agriculture, surveying, search and rescue, or environmental monitoring. - Data Acquisition and Processing: Techniques for collecting data using drone-mounted sensors, including considerations for flight planning to optimize data quality. - Optical and Thermal Imaging Analysis: Basics of processing and analyzing images from optical and thermal cameras, including applications for inspection, surveillance, and environmental monitoring. - LiDAR and 3D Mapping: Introduction to Light Detection and Ranging (LiDAR) technology for creating high-resolution maps and 3D models with applications in forestry management and urban planning. - Radar and Sonar Sensors: Exploration of radar and sonar sensors for obstacle detection, terrain following, and altitude measurement in various flying conditions. - Multispectral and Hyperspectral Imaging: Applications of multispectral and hyperspectral imaging in precision agriculture, vegetation health assessment, and environmental research. - Integration and Fusion of Sensor Data: Techniques for combining data from multiple sensors to enhance analysis, improve accuracy, and support decision-making. - Machine Learning and AI for Sensor Data Analysis: Introduction to using machine learning algorithms and artificial intelligence to interpret sensor data, identify patterns, and automate decision processes.

- Introduction to Project Management: Overview of project management principles, the role of a project manager, and the importance of project management in achieving business objectives. - Project Life Cycle: Exploration of the stages of a project from initiation and planning through execution, monitoring, control, and closure, as well as consideration of unique aspects of managing technology and engineering projects. - Project Planning and Scope Management: Techniques for defining project scope, setting objectives, and developing detailed work plans, including creating work breakdown structures (WBS) and scope management. - Time and Cost Management: Strategies for estimating project duration and costs, scheduling activities, and efficient resource management. - Quality Management: Principles of quality management in projects, including setting standards, quality assurance, and quality control measures. - Risk Management: Potential risk identification, impact assessment, and risk mitigation strategy development. - Communication and Stakeholder Management: Techniques for effective communication and managing relationships with stakeholders, including team members, clients, suppliers, and other project stakeholders. - Agile and Traditional Project Management Methodologies: Comparison of traditional (e.g., Waterfall) and agile project management methodologies, including when and how to apply them effectively in different project contexts. - Project Management Tools And Software: Introduction to the tools and software (e.g., Microsoft Project, Trello, Jira) available to assist in project planning, scheduling, resource allocation, and monitoring. - Systems Engineering of Safety-Critical Systems: Requirements analysis and design of safety-critical systems.

- Fundamentals of Database Systems and Data Management: Core principles of database systems and data management. - Data Modeling: Developing data models including single entities, attributes, cardinality, conditionality, and relationship types. - Normalization and Keys: Identifying candidate keys, superkeys, and primary keys; normalizing data structures to at least 1NF, 2NF, and 3NF. - SQL Interaction: Using SQL for data definition language (DDL), data manipulation language (DML), and data query language (DQL). - NoSQL Database Management: Basic management activities on advanced database concepts within the NoSQL domain. - Time Series and Unstructured Data Management: Managing time series data sets and unstructured data (e.g., images).

- Fundamentals of Robotic Software Architecture: Introduction to software architecture as applied to mobile systems, including drones, smartphones, and other portable devices. - Design Patterns and Best Practices: Overview of common design patterns used in robotic software development (structural, concurrency behavioral); strategies for efficient data management and battery usage. - Connectivity and Networking: Managing connections in mobile systems, considering intermittent connectivity, data synchronization, and APIs. - Security and Privacy: Best practices for ensuring the security of robotic systems (data encryption, user authentication, sensitive information safeguarding). - Cross-Platform Development: Approaches to developing software that runs across multiple robotic platforms (native, hybrid, cross-platform tools). - Emerging Technologies: Discussing the impact of emerging technologies (5G, edge computing, IoT) on robotic software architecture.

- Drone Components and Materials: Detailed exploration of drone components, including frame, propulsion system, power supply, control system, and payloads; selection of materials to optimize weight, durability, and performance. - Design for Specific Applications: Approaches to designing drones for specific applications, such as aerial photography, payload delivery, or environmental monitoring; considerations for payload integration, flight range, and durability. - Manufacturing and Assembly Processes: Overview of the manufacturing and assembly processes for drones, including prototyping techniques, mass production challenges, and quality control measures.

- Introduction to U-Space: Overview of U-Space or Unmanned Aircraft System Traffic Management (UTM) concepts, objectives, and the framework for safely integrating drones into the airspace. - U-Space Services: Detailed examination of U-Space services, including e-identification, geofencing, flight authorization, and traffic information. - Regulatory Environment: Understanding of the regulatory landscape for U-Space, including current regulations, standards, and future developments at national and international levels. - Drone Registration and E-Identification: Process for registering drones and technology behind electronic identification systems. - Airspace Management and Conflict Resolution: Strategies for managing drone operations in shared airspace, including conflict detection and resolution strategies. - Remote Identification and Tracking: Importance of remote identification and tracking of drones for security, safety, and compliance. - Integration with Human-Crewed Aviation: Challenges and strategies for integrating drone traffic with human-crewed aviation within the same airspace.

- Introduction to Drone Simulation: Significance of simulation in drone design, testing, and training. Overview of simulation tools and environments, with a focus on Unreal Engine. - Basics of Unreal Engine for Drone Simulation: Introduction to Unreal Engine architecture, key features, and advantages for drone simulation. - Simulating Real-World Environments: Techniques for creating realistic simulation environments in Unreal Engine (terrain generation, environmental conditions, dynamic obstacles). - Drone Physics and Dynamics in Simulation: Implementing realistic drone physics and flight dynamics within the simulation (aerodynamic effects, propulsion, control systems). - Sensor Simulation: Simulating drone sensors (cameras, LiDAR, GPS) in Unreal Engine and integrating sensor data for navigation and obstacle detection. - Testing and Validation: Using simulations to test drone designs, flight control algorithms, and safety protocols. Discussion on the role of simulation in validating drone performance under various conditions. - Integration with Drone Development: Exploring the integration of simulation in the overall drone development lifecycle (initial design to deployment, iterative testing, refinement).

- Smart Mobility: Introduction to smart mobility components and their role in smart cities. Exploring goals like congestion reduction, improved accessibility, and sustainability. - Key Technologies Driving Smart Mobility: Exploration of IoT (Internet of Things), AI, blockchain, and 5G connectivity; applying technologies enabling real-time data collection, analysis, and automated decision-making. - Autonomous Vehicles: Detailed look at the development and impact of autonomous vehicles (cars, drones, public transport); discussion of integration challenges, safety, and public acceptance. - Electric Vehicles (EVs) and Charging Infrastructure: The role of electric vehicles in promoting sustainable mobility, challenges in adoption, and the development of charging infrastructure to support EV proliferation. - Shared Mobility Services: Examination of shared mobility models, such as bike-sharing, car-sharing, and ride-hailing services, discussing their impact on urban mobility patterns and the role of digital platforms. - Public Transportation and ITS (Intelligent Transportation Systems): Innovations in public transportation, including smart ticketing, real-time tracking, and ITS for traffic management and control; consideration of smart technology for enhancing the efficiency and user experience of public transport. - Urban Planning and (Air) Mobility as a Service (MaaS): Principles of urban planning for air mobility.

• Basic programming knowledge for data preparation • Analysis and presentation of information from data sets

• Investment decision as a process in the entrepreneurial environment • Static and dynamic procedures of investment calculation • Profitability ratios of the profitability calculation • Case studies of investments in the generation and distribution grid sector as well as in sales and customer projects • Energy and environmental protection services from the supplier and customer point of view • Contract design of different service models

• Global and national energy demand / energy mix • Energy conversion chain and energy balance • Historical development of primary and secondary energy sources and their extraction, storage and use • Definition and interpretation of basic terms used to describe renewable energy sources • Methods for determining the resource situation and problems of volatile renewable energy resources • legal aspects of the use of renewable resources including laws and regulations of waste and wastewater management • Processes of waste treatment and recycling as well as construction of a wastewater treatment plant with mechanical, biological and chemical-physical purification steps • Structure, mode of operation and characteristic values of energy generation plants: o thermal solar plants o heat pumps o energetic biomass utilization o energetic utilization of waste and utilization of biogas, landfill gas and hydrogen o photovoltaics o hydroelectric power plants o wind power plants o deep geothermal energy and geothermal power generation o solar thermal power generation o selected innovative renewable energy generation options currently under research • Structure, mode of operation and storage duration of energy storage and energy conversion systems o chemical (inorganic and organic) o thermal o mechanical (kinetic and potential) o electrical • Aspects of sustainability in terms of efficiency, environmental impact, and CO2 reduction of energy production facilities. Field trips to selected renewable energy generation facilities will take place as part of this module.

• Basic programming knowledge for data preparation • Analysis and presentation of information from data sets

Overview and context analysis of the most important subareas in business administration • Subject and fundamentals of business administration: o Operational functional areas o Business decision theory o Fundamentals of management and ethics o Fundamentals of Human Resources and organization o Marketing fundamentals • Fundamentals of business management: o Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment o Functional company decisions: Materials management, production management, marketing • Fundamentals of business value creation processes and functions (value creation architecture and structure) • Fundamentals of market-, process- and strategy-oriented management • Microeconomics and the behavior of managers and companies • Price and product policy of companies • Elementary principles of game theory • Company organization • Market forms & market entry • Decisions under uncertainty • Behavioral economics • Economy of digitization • External accounting: o Structure of the accounting system o Fundamentals of operational accounting: Tasks, sub-areas and basic concepts o Commercial accounting system: From inventory to opening balance sheet o Double-entry accounting system: Posting business cases to inventory and profit and loss accounts o Organization of bookkeeping (chart of accounts, sales tax, etc.) o Principle of period purity and accruals and deferrals • Internal accounting: o Objectives and basic concepts of cost and revenue accounting o Fundamentals of cost and revenue accounting: Tasks, components and subareas o Structure of cost accounting (cost elements, cost centers, cost objects) o Contribution margin accounting

• Fundamentals of financial mathematics • Static and dynamic investment calculations • Loan financing and equity financing • Real estate lending process • Real estate investment/real estate investment • Real estate market and capital market

• Primary, secondary and tertiary structures • Solid, lightweight and system construction methods in shell and finish construction • Communication of the constructive interrelations and detailed solutions usually found in building construction (new construction and renovation) • Requirements (rules and standards) and contents of construction drawings (site plan, ground plans, sections, views and details) • Introduction to the functions of a CAD program and application

• Fundamentals of property valuation • Procedure and influencing factors of standardized valuation methods (comparative value method, material value method, capitalized earnings value method, DCF method, residual value method) • Introduction to valuation of rights and encumbrances

• Development and change of markets, industries and business models through digitization • Influence of digital trends on customers, competitors and market performance • Effects of digitization on classical business concepts of: Companies, organization, management, culture, etc. • Reflection and adaptation of classical business theories and models to digitization (life cycle, value chain, 5-forces, etc.)

The students are able to: •build up financial knowledge related to current financial technologies. • understand and interpret financial articles. • understand and classify current trends in practice. • strengthen their analytical skills.

• Ethics and morals in theory and practice • Discussion of orthodox management approaches (among others: principal agent theory, shareholder value approach) from an ethical perspective • Soft- vs. hard-law and its influence on the sustainability of management decisions • Sustainable Development Goals (SDGs)

• Operational functions (production, marketing, logistics, supply chain management) • Market analyzes and market developments • Use of analysis tools (SWOT, benchmark, market shares, cost and contribution margin analyses, etc.) • Development of strategies • Controlling and key figures

• Development and change of markets, industries and business models through digit-ization • Influence of digital trends on customers, competitors and market performance • Effects of digitization on classical business-related concepts of: Companies, organi-zation, management, culture, etc. • Reflection and adaptation of classical business theories and models to digitization (life cycle, value chain, 5-forces, etc.)

• Economic growth, social inequality and ecological conditions • Efficient allocation of scarce resources • Market model and market equilibrium • Strategic interaction and social dilemmas • Elasticity, pricing and market types • Welfare analysis of state interventions

• Ethics and morals in theory and practice • Discussion of orthodox management approaches (including principal-agent theory, shareholder value approach) from an ethical perspective • Soft- vs. hard-law and its influence on the sustainability of management decisions • Sustainable Development Goals (SDGs)

• Forms of internationalization and globalization • Internationalization strategies • Problems and solutions of the international context dependency of small and medium-sized enterprises, especially in emerging markets • Special features of intercultural communication • Cultural Awareness • Management of international teams • Solving intercultural conflicts • Management in an intercultural context.

Part A: Fundamentals of market research • Definition and goals of market research and differentiation from opinion research • Phases of market research • Methods of market research (secondary market research, primary market research) • Process steps within a market research project Part B: Methods & procedures of market research • Market research methods (structural analyses, measurement of use and distribution, demand and consumption analyses, image analyses, measurement of attitudes, intentions and behavioral parameters) • Analysis methods (univariate methods [frequency counts, frequency distribution], bivariate methods [cross tables, correlation, simple regression analysis]) • Market research methods (survey and analysis of demographics, social structures, purchasing power, education, family structures; surveys; image analyses; focus groups; biometric test and measurement methods; experimental product tests; behavioral observations and analyses) Part C: Fundamentals of Brand Management • Definition of the term brand • The concept of brand equity (brand value, reputation vs. brand equity) • Measuring brand equity (measuring brand equity, brand awareness, brand association, qualitative and quantitative approaches, brand tracking, brand authenticity) Part D: Brand Management & Development. • The 8 stages of brand development • Brand positioning • Brand name, brand logo and brand elements • Brand experience and brand strategies • The 5 stages of brand extension • Co-branding • The 3 perspectives of brand innovation

Online marketing measures are presented. From search engine marketing and e-mail marketing to marketing on one’s own and other websites. Special features of these forms of marketing are addressed as well as target group approach, costs and impact measurement.

The Content Creation lecture takes up basic terms, theories and concepts of content creation, which are further explored in the exercise. Students learn the basic concepts of content marketing (e.g. graphic and visual design, photo, video) for relevant channels.

In order to impart in-depth marketing knowledge, students are taught the principle of market-oriented business management. Marketing as a management task has to cover different areas - planning, controlling, monitoring and coordination define only some of the important aspects in the area of marketing management. Marketing controlling takes on the task of questioning the effectiveness and efficiency of this already mentioned market-oriented business management. The main issue here is whether the formulated goals will be achieved or whether the selected measures represent the optimal way of achieving them. In order to measure the achievement of objectives, students are given an overview of possible KPIs in various areas of the company and can apply situation-relevant KPIs. The stu-dents should be able to ask these questions, answer them and respond to the respective results. The product management system is also addressed as a snap-shot and the associated company-internal processes are dealt with.

The course deals with the current topics and challenges of sport, such as the production of sport, the changing consumption of sport and the development of new sports products. The cultural units focus on the social challenge of participation in art and culture. An empirical survey of the group of “non-attendees” provides an overview of the research into this underexposed segment of the public and critically presents the concept of cultural competence for discussion. In addition, the course deals with current topics in the field of events, e.g. gender and diversity management, corruption and the development of new event formats.

The course deals with the following topics: historical development of personnel management, tasks of personnel management, personnel planning, recruitment, release, selection, assessment, development, incentive and remuneration systems, personnel organization and controlling. New developments in personnel management. In addition, the course deals with the role and handling of volunteers and the resulting challenges for personnel management.

The content of the course is in-depth knowledge of the complex global sports market and its various models as well as their effects, potentials and challenges for sports management. The tension between national, European and global identities calls for diversity management from cultural institutions in program design as well as in personnel management. In cultural management, internationally active cultural organizations are introduced, and the specific action potentials of cultural diversity are pointed out. In the context of the theory of transculturality, the opportunities and limits of transnational concepts such as the World Cultural Heritage and the European Capital of Culture are examined and their effects on regional cultural offerings discussed. The course also deals with the global influencing factors and effects of internationalization on the event sector and the resulting challenges for organizers. The focus is on authenticity, sustainability and event destination development.

The digitization of the sports industry is covered. In particular, the digital staging of sport, the digital interaction and thus pluralization of communication channels with the sports consumer and the production of new digital sports products are focused on. In addition, it is discussed how the digital infrastructure and digital platform influences the competitive environment of sport. In the context of cultural management, the consequences of digitization for fictional imaginary worlds in art and culture are outlined. Examples from the fields of virtual reality and social media show the potential of digital technologies for experiencing cultural offerings and the emergence of new audiences. However, the loss of cultural diversity through the algorithmization of knowledge and cultural memory is also being discussed. In addition, the course deals with the digitization of events. Special focus is placed on the effects of digital technologies on existing and new event formats and on the visitors’ world of experience as well as on the event planning areas of marketing, security, infrastructure and event evaluation.

The course teaches basic topics in the field of web security. This includes cryptographic pro-cedures, security in transport protocols (HTTPS, SSL and TLS), threats (e.g. code injection, cross site scripting, cross site request forgery) and appropriate countermeasures. Using ready-made, prepared web applications (e.g. JuiceShop), students attempt to exploit threats and security holes to gain a better understanding of the security of web applications. Based on these examples, countermeasures for selected threats are discussed (e.g. input validation, prepared statements). Students are also introduced to security problems at network level (e.g. ARP spoofing, denial-of-service attacks, etc.). In the subject area of IT Governance, students are taught the basics of IT governance. To this end, important processes and organizational structures are discussed so that business and IT can be aligned with each other. Basic terms are discussed, as well as the classification of IT governance into corporate governance. Furthermore, frameworks and standards (e.g. Cobit, ITIL) are discussed.

In this course, students will get to know the concept of Mixed Reality and will be able to clas-sify the different forms of Augmented Reality and Virtual Reality. The respective available technologies in terms of hardware and software systems (e.g. development environments) are introduced and the basic implementation techniques are described using specific examples. The course deals with the conceptual level of mixed reality applications (e.g. story develop-ment and interaction options) as well as the implementation of the applications (e.g. 3D mod-elling and programming).

• ERP lifecycle management • ERP enterprise resource planning • SCM supply chain management • CRM (customer relation management) • Production planning and control • Application integration, long-term archiving • PDM (Product data management) • PLM (Product Lifecycle Management)

• Importance and tasks of marketing in the 21st century • Fundamentals of capital goods, consumer goods and services marketing • Marketing plan • Market research • Market segmentation/positioning • Strategic marketing • Marketing mix

• Presentation of the specifics of the project organization and the organizational integration into, impact on, or resulting problems in companies. • Imparting basic project management methods, such as • Planning of goals, structure, time, costs and organization • Performing environment, risk and interdependency analyses or project controlling/communication in the various phases of projects (start, implementation/controlling, conclusion) on the basis of a selected project management standard. • Addressing the relevant social skills for successful project work and the mediation of successful practical projects and typical pitfalls. • Classification of the terms project management, program management and multi-project management.

The course aims to introduce the subject of logistics, the scope, areas and value of which cover the globalized and networked economy on a strategic and operational level. • Goals and conflicting goals in logistics against the background of the following framework conditions • Levels of logistics (functional service function, coordination, flow rationing, supply chain) • Storage/warehousing • Demand planning • Internal and external transport • ABC/XYZ analysis • Approaches like Kanban, JIT/JIS, value stream analysis • Order picking • Types of order control • Procurement, production, distribution and disposal logistics • Supply chain management • Procurement, production, distribution and disposal logistics • Supply chain management

• Strategic relevance of innovation (competitiveness) • Structured handling of innovations (innovation-promoting organizational forms, corporate culture, management forms) • Importance of product development for companies • Scope and integration of product development in companies • Design forms of the product development process and organizational forms • Approaches in product development with regard to concept, concept and elaboration such as functional analysis, QFD, specification, FMEA, concept evaluation (quality approaches) and production transition • Variant management and approaches for the representation of external complexity • Management of target costs

• Core processes in the development area • Challenges in the development area against the background of existing market requirements • Levels of development management (strategic, tactical, operational) • Management of the development area with qualitative and quantitative approaches (Lean Engineering, Model Based System Engineering). QM etc.)

Introduction to Business Administration component: • Overview and context analysis of the most important subareas in business administration • Subject and fundamentals of business administration: • Operational functional areas • Business decision theory • Fundamentals of management and ethics • Fundamentals of personnel and organization • Marketing Fundamentals • Fundamentals of: • Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment. • Functional business decisions: Materials management, production management, marketing. • Fundamentals of business value creation processes and functions (value creation architecture and structure). • Fundamentals of market, process and strategy oriented management. Applied Economics component: • Economic thinking and marginal analysis • Efficient allocation of scarce resources • The market model and market equilibrium • Macroeconomic variables (GDP, inflation, and unemployment) and their interrelationships Selected macroeconomics issues: • Elasticity and welfare • Cost functions and optimal corporate production • Price setting and market structures • Short-term macroeconomic fluctuations: The business cycle • Money, the ECB, and inflation • Long-term economic growth • International relations and trade

• Introduction to financial management • Economic business processes (investment, financing and risk management) • Differences in financing needs for: Enterprises, public budgets and private budgets • Structure and legal basis of the credit business of credit institutions • Supply of credit to the credit markets • The European Central Bank • Execution and processing of credit transactions, e.g. credit types • Company assessment and analysis • Collateral, credit agreement and credit decisions • Introduction to investment calculation • Goals and tasks of a modern investment calculation • Fundamentals of business investment decisions • Static methods of investment calculation • Dynamic methods of investment calculation

• Definition and Relevance of Change Management • Change Management within the Context of Industry 4.0 and Digitalization • Organizational Learning • Change Management Approaches according to Lewin and according to Kotter • Typologies of Actors in the Change Management Process • Change Managers and Change Leaders • Success and Failure Factors in Change Management

• Advertising & Purchasing (Advertising in consumer perception, Purpose and objectives of advertising, Models of advertising effectiveness, Concepts and terms for advertising design, Limits of economic advertising, Advertising and consumer behavior with digital media) • Advertising Design (Advertising environment, Frequency of presentation, Continuity & Consistency, Macrotypical design features of an advertisement, Color design, Typography, Images in advertising, Music and auditory images in marketing, Language, Perception of quantities & numbers, Time perception) • Money & Price Psychology (Price sensitivity & stability, Motivational aspects of price perception, Price structure) • Digital Marketing & Online Commerce (Forms of digital marketing, Digital vs. physical goods, Product Placement, Big Data and algorithms in psychology) • Recommendation Marketing & Influencers (Online reviews and electronic word-of-mouth, Marketing with influencers) • Basics of Communication (Concept & delimitation, communicative competence, Definition of communication psychology) • Classical Communication Models (Overview of selected communication models: Shannon & Weaver, Schulz von Thun; Grice's maxims of communication, Rules for successful communication according to Rogers, Communication model according to Watzlawick) • Means of verbal and non-verbal communication (Listening, Asking questions, Explanations, Laughter & Humor, Haptic signals, Body language, Proxemics, Physical characteristics) • Forms of Communication (Intrapersonal and interpersonal communication, Communication forms in practice)