Key Learning Outcomes

Graduates are able to:

know, describe and apply methods of communication sciences and approaches of brand management
translate current, innovative developments of marketing use in social media and corporate communication in particular into in applicable practical models
use strategies for effective positioning of products, position services and corporate innovations in a local as well as global market environment and implement them by using methods of impact measuring research.
define strategic fields of innovation in marketing
evaluate the significance, usability and costs of classical communication channels and understand them in the context of communication theories
master the basic techniques of various media productions as well as plan and carry out commercial and non-commercial multi-media projects
dispose of basic knowledge of media design and evaluate and apply esthetic strategies
know new market research competences in the context of marketing and communication agencies (PR-agencies, media agencies, design studios, online marketing agencies etc.) and use them according to the expectations of the customer