Curriculum
Course
Semester (ECTS)
| international competencies | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Electives (E) | 10,0 | |||||
| Marketing & Communications (E) | 15,0 | |||||
| Business Studies (E) | 5,0 |
| social skills | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Foreign Language I | 6,0 | |||||
| Project Management | 2,0 | |||||
| Presentation Techniques | 2,0 | |||||
| Teambuilding | 1,0 | |||||
| Foreign language II | 6,0 | |||||
| Practical Project 1 | 4,0 | |||||
| Practical Project 2 | 4,0 |
| Communications | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Communication Theory | 4,0 | |||||
| Media Theory | 3,0 | |||||
| Media Esthetics | 3,0 | |||||
| Corporate Communications & PR | 6,0 | |||||
| Media Competence | 2,0 | |||||
| Media Competence | 3,0 |
| Creativity & Innovation | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Content Creation(E) | 2,0 | |||||
| Content Creation 1 | 4,0 | |||||
| Content Creation 2 | 4,0 |
| Practice transfer & empiricism | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Market Research | 3,0 | |||||
| Market Research | 2,0 | |||||
| scientific work | 3,0 | |||||
| Marketing Consolidation | 5,0 | |||||
| Bachelor Thesis Seminar | 10,0 | |||||
| Internship | 20,0 |
| Business and Management | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Introduction to VWL | 2,0 | |||||
| Introduction to BWL | 2,0 | |||||
| Introduction to Accounting and Finance | 4,0 | |||||
| Introduction to Law | 3,0 | |||||
| Strategic Management(E) | 4,0 | |||||
| Management Techniques | 3,0 |
| General Overview | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| ECTS Credits* | 30 | 30 | 30 | 30 | 30 | 30 |
(E) Courses in English
* ECTS: European Credit Transfer System, amount of work for students per lecture (1 ECTS = 25 h.)
Marketing Specialization: 3 specializations to choose from.
Additional costs may be incurred for selected courses.
Study regulations
Marketing & Communication Management, ft & pt
Study regulations since October 12, 2022, start study year 2023/24
