Marketing & Communication Management PT
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Introduction to BWL

level of course unit


Learning outcomes of course unit

professional-academic competences:
The students:
•Identify the different business subareas
•Understand the fundamentals of marketing
•Understand the fundamentals of personnel management
•Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business
•Recognize relationships in the sense of the various relationships between the busi-ness functions
•Can clearly differentiate central business terms from each other
• Identify the most important constitutional and functional corporate decisions

prerequisites and co-requisites


course contents

•Overview and context analysis of the most important subareas in business administration
•Subject and principles of business administration:
•Operational functional areas
- Business decision theory
- Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization
- Marketing Fundamentals
•Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment
- Functional company decisions: Materials management, production management, marketing
• Fundamentals of business value creation processes and functions (value creation architecture and structure)
• Fundamentals of market-oriented, process-oriented and strategy-oriented management

recommended or required reading

•Vahs, D./ Schäfer-Kunz, J. (2015): Einführung in die Betriebswirtschaftslehre, 7. Aufl.
•Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
•Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
•Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
•Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Aufl.
•Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.

assessment methods and criteria

written exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered


name of lecturer(s)

will be available soon

course unit code


type of course unit


mode of delivery


work placement(s)