Apply
now
now
Media Landscape
level of course unit
ConsolidationLearning outcomes of course unit
The students know the special features of the Austrian media landscape and the significance of the Austrian media in an international comparison. They recognize media quality and know about the influence and special features of Austrian media policy.
prerequisites and co-requisites
Modul KMG, Modul ANK
course contents
Detailed knowledge of the national and international media landscape is essential for students of the Marketing & Communication Management course.
From media economics, media society and media change to media policy - the course Media Landscape provides a detailed outline of the benefits, processes and structure of mass media.
From media economics, media society and media change to media policy - the course Media Landscape provides a detailed outline of the benefits, processes and structure of mass media.
recommended or required reading
•Hüffel, C. & Rohrer, A., Wallner, A-M., and Süssenbacher, D. (Hrsg.) (2017). Medien und Politik: Zur Lage der Zukunft der Medien(landschaft) in Österreich. Wien: Holzhausen Verlag.
•Beck, K. (2018). Das Mediensystem Deutschlands: Strukturen, Märkte, Regulierung. 2. Auflage, Wiesbaden: Springer VS.
•Beck, K. (2018). Das Mediensystem Deutschlands: Strukturen, Märkte, Regulierung. 2. Auflage, Wiesbaden: Springer VS.
assessment methods and criteria
written exam
language of instruction
Germannumber of ECTS credits allocated
5eLearning quota in percent
50course-hours-per-week (chw)
2planned learning activities and teaching methods
Integrated course, group work, case studies, discussions, e-learning
