Marketing & Communication Management PT
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Media Literacy(E)

level of course unit


Learning outcomes of course unit

The students know and discuss the current questions of media ethics. They critically reflect on their use of media, question structures and develop possible solutions.

prerequisites and co-requisites

Modul KMG, Modul ANK

course contents

The course Media Literacy is the basis for students to critically examine topics that play a role in current public discourse. The aim is to create a critical autonomy in the field of media use. The students deal both with the question of the orientation of correct action and with its analysis.
The interdependencies between journalism, marketing, media and society are examined in detail.

recommended or required reading

•Dakers, D. (2018). Information Literacy and Fake News (Why Does Media Literacy Matter?), New York: Crabtree Pub.
•Chomsky, N. (2002). Media Control, New York: Seven Stories Press.
•Ess, C. (2014). Digital Media Ethics. 2nd edition, Cambridge: Polity Press.

assessment methods and criteria

group work and presentation

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Integrated course, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Schneckenleitner

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)