Marketing & Communication Management PT
Apply Icon

Academic Research

level of course unit


Learning outcomes of course unit

The students acquire basic knowledge of the academic research process and are familiar with the formal requirements of an academic paper. The students are able to design and implement less complex academic research.

prerequisites and co-requisites


course contents

In the course on research, the main aim is to familiarize students with the special features, rules and principles of academic and research work.
Students are prepared to write seminar papers independently and at an academic level. This preparation includes a focus on dealing with literature as well as discussions about the quality of academic research - especially the concepts of intellectual honesty and intersubjective comprehensibility.
Supplementary teaching content may include topics such as types of literature, types of use and citation, as well as definitions of terms, theses and hypotheses, and the derivation and limitation of topics.

recommended or required reading

• Saunders, M., Lewis, P., and Thornhill, A. (2015). Research Methods for Business Students, Financial Times.

assessment methods and criteria

Written final paper

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Integrated course, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered


name of lecturer(s)

English version will be available soon

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)