Marketing & Communication Management PT
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Practical Project 1

level of course unit


Learning outcomes of course unit

Practical projects primarily serve to gather field experience. The first step is to raise awareness of the problem by making practical observations and analyses. Subsequently, individual problem-solving approaches should be formulated and, if necessary, pursued, thus enabling the students to acquire solution competence.
While students can deepen and improve their subject-specific competences, complementary competences such as social competence, risk management, budgeting competence and economically responsible decision-making competence are also solidified.

prerequisites and co-requisites

Basic subjects

course contents

To prepare the students optimally for problems in working life, practical tasks are worked on in groups, or field experiences are obtained under the guidance of the course instructors. The students contribute their acquired knowledge and compare it with observations and experiences in the context of the integrative case studies.
Based on a client briefing (by the course instructors or external partners such as associations and companies), the students work on the presented projects independently, only guided by the course instructors if necessary: Planning, coordina-tion, budgeting, control, evaluation and final reporting are in the hands of the stu-dents.

recommended or required reading

• Timinger, H. (2017). Modernes Projektmanagement: Mit traditionellem, agilem und hybridem Vorgehen zum Erfolg, Weinheim: Wiley Verlag.
• Preußig, J. (2018). Agiles Projektmanagement: Agilität und Scrum im klassischen Projektumfeld, Freiburg: Haufe Verlag.

assessment methods and criteria

Project completion reports and presentation

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods


semester/trimester when the course unit is delivered


name of lecturer(s)

English version will be available soon

course unit code


type of course unit


mode of delivery


work placement(s)