The "Me Brand" - Influencing factor for your career (E)
level of course unit
Learning outcomes of course unit
Better understanding of the relationship between brand and marketing. Better understanding of your own impact on others. Better understanding of your own personality. Development of a brand book for your own “Me Brand”. The output should be a basis for further job and personality development.
prerequisites and co-requisites
mong other things, we will use the 12 Brand Archetypes, which are based on the research findings of C.G. Jung, to work out how the universal archetypes, which are associated with certain emotions, characteristics and goals, function in business, with managers and with customers or employees. Intangible elements such as experiences, evaluation, etc. that people associate with the "Me Brand I" are also addressed.
recommended or required reading
Sinek, Simon: Start with Why: How Great Leaders Inspire Everyone To Take Action, 2009.
Jung, Lorenz (Ed.), C.G. Jung: Archetypes: Archetypes and Active Forces of the Collective Unconscious, 2022.
assessment methods and criteria
Collaboration, presentations, group work, final paper. Level of activity, precision, clarity of thought, convincing presentation.
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
Lecture, Conversation, Collective discussions, Role play, Demonstration, Exercises
semester/trimester when the course unit is delivered
name of lecturer(s)
Dr. Bernd Wollmann
course unit code
type of course unit
mode of delivery