The "Me Brand" - Influencing factor for your career (E)

level of course unit

First Cycle

Learning outcomes of course unit

Better understanding of the relationship between brand and marketing. Better understanding of your own impact on others. Better understanding of your own personality. Development of a brand book for your own “Me Brand”. The output should be a basis for further job and personality development.

prerequisites and co-requisites


course contents

mong other things, we will use the 12 Brand Archetypes, which are based on the research findings of C.G. Jung, to work out how the universal archetypes, which are associated with certain emotions, characteristics and goals, function in business, with managers and with customers or employees. Intangible elements such as experiences, evaluation, etc. that people associate with the "Me Brand I" are also addressed.

recommended or required reading

Sinek, Simon: Start with Why: How Great Leaders Inspire Everyone To Take Action, 2009.
Jung, Lorenz (Ed.), C.G. Jung: Archetypes: Archetypes and Active Forces of the Collective Unconscious, 2022.

assessment methods and criteria

Collaboration, presentations, group work, final paper. Level of activity, precision, clarity of thought, convincing presentation.

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, Conversation, Collective discussions, Role play, Demonstration, Exercises

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Bernd Wollmann

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)


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