Corporate Transformation Management PT
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Start-up Strategies

level of course unit

1.Semester Master: 1. Study cycle

Learning outcomes of course unit

The students:
• know the basics of start-up management and related strategies
• can apply different tools and techniques in the development of start-up strategies
• know strategic approaches in start-up management

prerequisites and co-requisites

1. Semester: no information

course contents

I. Basics:
• Definition of start-up and phases in start-up management
• Definition of strategy and differentiation from business model

II. Start-up management:
- Growth hacking vs. growth management
• Customer success management
• Aligning organizational structure with strategy
• Tools & techniques in start-up management
• Building and maintaining networks

III. Strategic approaches:
• Classic strategy approaches (differentiation, cost leadership, niche strategy, etc.)
• Modern strategy approaches (Agile Transformation, Product-Market-Fit, AB-Testing, Growth by Engineering, etc.)
• Tools and techniques of (digital) strategy development for start-up companies

recommended or required reading

Gaida, K (2011) Gründen 2.0: Erfolgreiche Business-Inkubation mit neuen Internet-Tools, Wiesbaden.
Kollmann, T. (2016) E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft, Wiesbaden.

assessment methods and criteria

English version available soon

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.

semester/trimester when the course unit is delivered


name of lecturer(s)

Director of studies

year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)



Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies
+43 5372 71819 147
questions -  Any
Any questions -
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+43 5372 71819 500

Internationales Symposium Restrukturierung

Jährlich findet das „Internationale Symposium Restrukturierung“ an der Fachhochschule Kufstein Tirol statt.

Restrukturierungs- und Turnaround-Management

Handbuch für die Praxis:
Restrukturierungs- und Turnaround-Management, 2. Auflage, Exler (Hrsg.)

Mehr Infos:

Restrukturierungs-Qualitätssiegel für Kufsteiner Masterstudiengang

Der berufsbegleitende Masterstudiengang Unternehmensrestrukturierung & -sanierung ist nach einjähriger Begutachtung offiziell TMA-zertifiziert – das renommierte Qualitätssiegel des Verbandes der deutschen Restrukturierungsexperten (TMA).

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