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Start-up Strategies
level of course unit
1.Semester Master: 1. Study cycleLearning outcomes of course unit
The students:
• know the basics of start-up management and related strategies
• can apply different tools and techniques in the development of start-up strategies
• know strategic approaches in start-up management
• know the basics of start-up management and related strategies
• can apply different tools and techniques in the development of start-up strategies
• know strategic approaches in start-up management
prerequisites and co-requisites
1. Semester: no information
course contents
I. Basics:
• Definition of start-up and phases in start-up management
• Definition of strategy and differentiation from business model
II. Start-up management:
- Growth hacking vs. growth management
• Customer success management
• Aligning organizational structure with strategy
• Tools & techniques in start-up management
• Building and maintaining networks
III. Strategic approaches:
• Classic strategy approaches (differentiation, cost leadership, niche strategy, etc.)
• Modern strategy approaches (Agile Transformation, Product-Market-Fit, AB-Testing, Growth by Engineering, etc.)
• Tools and techniques of (digital) strategy development for start-up companies
• Definition of start-up and phases in start-up management
• Definition of strategy and differentiation from business model
II. Start-up management:
- Growth hacking vs. growth management
• Customer success management
• Aligning organizational structure with strategy
• Tools & techniques in start-up management
• Building and maintaining networks
III. Strategic approaches:
• Classic strategy approaches (differentiation, cost leadership, niche strategy, etc.)
• Modern strategy approaches (Agile Transformation, Product-Market-Fit, AB-Testing, Growth by Engineering, etc.)
• Tools and techniques of (digital) strategy development for start-up companies
recommended or required reading
Gaida, K (2011) Gründen 2.0: Erfolgreiche Business-Inkubation mit neuen Internet-Tools, Wiesbaden.
Kollmann, T. (2016) E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft, Wiesbaden.
Kollmann, T. (2016) E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft, Wiesbaden.
assessment methods and criteria
English version available soon
language of instruction
Englishnumber of ECTS credits allocated
2eLearning quota in percent
0course-hours-per-week (chw)
1planned learning activities and teaching methods
The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.
