Corporate Transformation Management PT
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Qualitative Research Methods (E)

level of course unit

4th semester Master: 1st Study cycle

Learning outcomes of course unit

The students:
• are able to develop a qualitative research design
• are able to develop an interview guide
• are able to create transcripts
• are able to conduct a qualitative content analysis
• are able to use computer support for the implementation of a qualitative content analysis

prerequisites and co-requisites

4. Semester Master: no information

course contents

I. Basics:
• Difference between qualitative and quantitative research
• Limitations of quantitative research
• Relevance of qualitative research
• Theoretical framework (positivism, constructivism, construction of knowledge, symbolic interactionism, ethnometh-odology, structuralist model, etc.)
• Types of data
• Texts and reality

II. Research design
• formulation of research questions and hypotheses
• selection and construction of research design
• planning the research process in qualitative research
• analysis of existing literature
• selection of sample/experts

III. Qualitative data analysis
• transcription and data management
• coding according to Grounded Theory
• use of software in qualitative content analysis
• presentation of results, objectification and discussion of results

recommended or required reading

Gläser, J. & Laudel, G. (2010) Experteninterviews und qualitative Inhaltsanalyse: als Instrument rekonstruierender Untersuchungen, Wiesbaden.
Flick, U. (2018) An introduction to qualitative research, London.
King, N., Horrocks, C. & Brooks, J. (2019) Interviews in qualitative research, London.
Kuckartz, U. (2018) Qualitative Inhaltsanalyse: Methoden, Praxis, Computerunterstützung, Weinheim.
Mayring, P. (2016) Einführung in die qualitative Sozialforschung, Weinheim.

assessment methods and criteria

• Seminar thesis

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

• The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.

semester/trimester when the course unit is delivered


name of lecturer(s)

Director of studies

year of study


recommended optional program components


course unit code


type of course unit


mode of delivery


work placement(s)



Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies
+43 5372 71819 147
questions -  Any
Any questions -
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+43 5372 71819 500

Internationales Symposium Restrukturierung

Jährlich findet das „Internationale Symposium Restrukturierung“ an der Fachhochschule Kufstein Tirol statt.

Restrukturierungs- und Turnaround-Management

Handbuch für die Praxis:
Restrukturierungs- und Turnaround-Management, 2. Auflage, Exler (Hrsg.)

Mehr Infos:

Restrukturierungs-Qualitätssiegel für Kufsteiner Masterstudiengang

Der berufsbegleitende Masterstudiengang Unternehmensrestrukturierung & -sanierung ist nach einjähriger Begutachtung offiziell TMA-zertifiziert – das renommierte Qualitätssiegel des Verbandes der deutschen Restrukturierungsexperten (TMA).

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