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Digital Transformation & Artificial Intelligence I: Organizations & Environment
level of course unit
2. Study cycle, MasterLearning outcomes of course unit
The students:
• know basic terms and concepts of digitization.
• can put digitization in a context with classical business-related management topics (strategy, HRM, marketing, etc.)
• understand the digital change of industries and companies.
• are capable of analysis and idea generation for digital tasks.
• know basic terms and concepts of digitization.
• can put digitization in a context with classical business-related management topics (strategy, HRM, marketing, etc.)
• understand the digital change of industries and companies.
• are capable of analysis and idea generation for digital tasks.
prerequisites and co-requisites
none
course contents
• Fundamentals and basic concepts of digitization
• Digitization in the context of business administration in connection with theories and approaches
• Influence of digitization on markets, industries, companies and business areas
• Processing of case studies and current examples from business practice
• Digitization in the context of business administration in connection with theories and approaches
• Influence of digitization on markets, industries, companies and business areas
• Processing of case studies and current examples from business practice
recommended or required reading
• Gupta, Sunil: Driving Digital Strategy. HBR Press (in the current edition)
• Rogers, David L.: The Digital Transformation Playbook. CUP (in the current edition)
• 1-2 current articles from professional journals
• Rogers, David L.: The Digital Transformation Playbook. CUP (in the current edition)
• 1-2 current articles from professional journals
assessment methods and criteria
Online tasks
language of instruction
Englishnumber of ECTS credits allocated
4eLearning quota in percent
25course-hours-per-week (chw)
2planned learning activities and teaching methods
Blended Learning
