International Business Studies FT

Contemporary Issues in Marketing (WP)*

level of course unit

2. Study cycle, Master

Learning outcomes of course unit

The students:
• are able to theoretically substantiate, classify and competently answer current marketing questions from practice.
• know scientific publications from the marketing sector, can classify them in the marketing sciences, discuss them critically and comment competently on questions arising from them.
• show that they can clearly analyze facts.

prerequisites and co-requisites

2nd semester: Specialization in International Marketing Management course of the 1st semester

course contents

• Overview of the entire marketing sciences
• Analyze, discuss and independently work on selected, current issues in the field of marketing within the framework of a project and/or on the basis of practical projects or scientific articles.
• Analysis of marketing issues
• Application of knowledge to the issues

recommended or required reading

• Abhängig von der jeweiligen Themenstellung
• 1-2 current journal articles (e.g. American Marketing Journal, Marketing Review St. Gallen)

assessment methods and criteria

Online tasks, exam

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

15

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code

11.MV.SIM.2.3

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

none

Contact

Dietrich Peter

Prof. (FH) Dr. Peter Dietrich
Director of Studies
+43 5372 71819 325
Peter.Dietrich∂fh-kufstein.ac.at

questions - Any

Any questions -
We are here to help you.
+43 5372 71819 500
bewerbung∂fh-kufstein.ac.at

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