Smart Products & Solutions PT
Apply Icon

Strategy & Business Model

level of course unit

Second cycle, Master

Learning outcomes of course unit

The graduate / the student:
• understands the basics of the digital economy
• knows the relationships between strategy, business model, business process model and process and methods to develop them
• knows the requirements and elements of a business plan and can evaluate it
• can develop business models suitable for identified framework conditions and transfer them into a business process model
• is able to develop a business plan based on this

prerequisites and co-requisites

according to admission requirements

course contents

* Fundamentals of the digital economy and trends
* Digital business models
* Importance of data
* Approaches to developing strategies, business models and business process models
* Business plans
* Risk reduction/implementation

recommended or required reading

Clement R., Schreiber D.; Internet-Ökonomie: Grundlagen und Fallbei- spiele der vernetzten Wirtschaft; Berlin; 2016 3. Auflage
Hoffmeister Ch.; Digital Business Modelling: Digitale Geschäftsmodelle entwickeln und strategisch verankern; München; 2015
McGrath R. G.; The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business; Massachusetts; 2013
Ries E.; The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses; St. Ives; 2013
Slama D., Puhlmann F., Mirrish J., Bhatnagar R.; Enterprise IoT: Strategies and Best Practices for Connected Products and Services; 2015

assessment methods and criteria

Examination and presentation

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, group work, presentation and discussion of tasks

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Martin Adam Prof. (FH) Dr. Roman Stöger

course unit code


type of course unit

integrated lecture

mode of delivery