New online course: Content Marketing Manager for Tourism & Hospitality

03.07.2025
Business School

Focus more on your strengths in content marketing with the new university course Content Marketing Manager Tourism & Hospitality.

The FH Kufstein Tirol is responding to the growing demand for digital communication skills in tourism: With its new university course starting in fall 2025, it is launching a practice-oriented continuing education program that is specifically tailored to the needs of this industry.

In an increasingly digital and competitive tourism industry, targeted content marketing is becoming a decisive factor for success. The new Content Marketing Manager: Tourism & Hospitality course at the International Business School of the FH Kufstein Tirol offers in-depth training in planning, creating, and distributing content effectively. The aim is to increase digital visibility and strengthen customer loyalty through appealing content.

PART-TIME, FLEXIBLE AND 100 PERCENT ONLINE

The compact format—three weekends with two integrated self-study phases—has been designed to fit in perfectly with everyday working life. The course is held online and concludes with a recognized certificate (5 ECTS). The courses are held in Englisch.

PRACTICE-ORIENTED CONTENT AND MODERN TOOLS

Participants will gain knowledge in developing content strategies, applying creativity techniques such as design thinking, and using tools such as Canva, Swat.io, and ChatGPT. They will also learn how to measure and optimize the performance of their content using relevant indicators.

TARGET GROUP AND ADMISSION REQUIREMENTS

The course is aimed at professionals working in marketing, PR, advertising, or similar communications professions with a focus on tourism and hospitality. However, career changers with an interest in digital marketing and tourism are also welcome. Previous knowledge of marketing is helpful but not essential. The most important thing is an affinity for digital communication and a willingness to learn new things.

REGISTRATION AND FURTHER INFORMATION

Registration for the course is now open. The participation fee is EUR 1,690,-. Members of CommClubs Bayern e.V. receive a discount of EUR 190,- on the participation fee. Continuing education courses are tax deductible in many EU countries.