Curriculum

Sprachliche & Kulturelle Kompetenzen	1	2	3	4
Cross Cultural Management	3,0

Spezialisierung: Internationales Marketingmanagement	1	2	3	4
Global Brand Management (WP)*	3,0
Strategic Marketing (WP)*	3,0
Applied Marketing Mix (WP)*	4,0
Market & Customer Analysis (WP)*		4,0
Study Trip: Integrated Excursion Project - Marketing (WP)*		3,0
Contemporary Issues in Marketing (WP)*		3,0
Digital Marketing Communication (WP)*		3,0
Marketing Lab (WP)*			3,0

Soziale Kompetenzen	1	2	3	4
Teambuilding & Teamwork	1,0

Spezialisierung: International Corporate Finance	1	2	3	4
Applied Financial Management (WP)*	3,0
International Accounting I (WP)*	3,0
Corporate Finance (WP)*	4,0
Contemporary Issues in Finance (WP)*		3,0
Study Trip: Integrated Excursion Project - Finance (WP)*		3,0
International Accounting II (WP)*		3,0
Advanced Corporate Finance (WP)*		4,0
Finance Lab (WP)*			3,0

Praxistransfer & Umsetzungskompetenzen	1	2	3	4
Integrated Company Project			4,0
Business Simulation Game			2,0
Case Studies in Management				3,0

Methodisch-wissenschaftliche Kompetenzen	1	2	3	4
Research Methods I: Qualitative Analysis	4,0
Research Methods II: Quantitative Analysis		4,0
Research Methods III: Advanced Quantitative Analysis			4,0
Academic Writing			2,0
MA-Camp			1,0
Colloquium Master Thesis				2,0
Master Thesis				22,0

Internationale Wirtschafts- und Managementkompetenzen	1	2	3	4
Economics for Managers	4,0
Management & Strategy I: Fundamentals	4,0
Organizational Psychology & Behavioral Economics		4,0
Management & Strategy II: Application		5,0
Management & Strategy III: Exploration			5,0
Elective			3,0
Transformational Management: Change & Organizational Development			3,0
Current Topic				3,0

Digitalisierungs- & Nachhaltigkeitskompetenzen	1	2	3	4
Digital Transformation & Artificial Intelligence I: Organizations & Environment	4,0
Digital Transformation & Artificial Intelligence II: Management & Application		4,0
Sustainability in Business & Society			3,0

Gesamtübersicht	1	2	3	4
ECTS Credits*	30	30	30	30