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Ein sehr natürlicher Wanderweg, der mit nachhaltigen Treppen und einem Geländer ausgestattet ist. | © Kufsteinerland.vanmeyphotography
© Kufsteinerland.vanmeyphotography

Resilient Tourism

Development of cross-border strategies and action plans to improve resilience for a sustainable and digital future of tourism.

Initial situation & project description 

Tourism has become a dynamic economic sector in recent decades, driving both the development of the Alpine regions of Salzburg, Tyrol and Bavaria and the growth of small and medium-sized tourism businesses. For a long time, tourism was considered crisis-proof, but the COVID-19 pandemic revealed the vulnerability of the industry. Even before the pandemic, employment in the hospitality industry was considered unattractive, and the pandemic accelerated the shift of workers to other sectors. Now, the industry faces not only a shortage of skilled labor, but also the growing need for climate neutrality, which presents an increasing challenge.

Resilient companies with diversified offerings are better able to weather crises. Developing resilient structures within the tourism industry is therefore crucial, especially in a sector that is highly affected by seasonal fluctuations and the effects of climate change.

Overview

  • Description:

    The "Resilient Tourism" project aims to implement initiatives to increase crisis resilience in the destinations in the project regions of Bavaria, Tyrol and Salzburg. (BA0100005)

  • Funding organization:

  • Duration:

    01.01.2024 - 31.12.2026

  • Project Manager:

    Prof. (FH) DDr. Mario Situm, MBA
    Director of Studies Bachelor Business Management, Bachelor Business Psychology, Bachelor Leadership & Business Management, Master Corporate Transformation Management

  • Project Members:

    • Prof. (FH) Dr. Alexandra Brunner-Sperdin
      Vice Director of Studies Bachelor Marketing & Communication Management, Master Digital Marketing
    • Lea Carnuth, MA
      Junior Researcher Business Management, Leadership & Business Management
    • Helena Gey, MSc
      Research Fellow Business Management
    • Prof. (FH) PD Dr. Christoph Hauser
      Vice Director of Studies Bachelor / Master International Business Studies

Project objectives

  • Raising awareness, networking and involving relevant stakeholders at various levels, including destinations, tourism businesses, associations and employees
  • Developing resilience skills and abilities in employees, tourism businesses and associations
  • Strengthening economic and employment development in the tourism sector
  • Promoting resilience-oriented companies and destinations to better cope with future environmental and contextual changes as well as crisis situations

Intendend results of the project

The work packages of the project include:

  • Analyses & surveys on the existing resilience of the tourism industry in the project regions
  • Training to become a resilience manager in tourism, supported by digital microlearning
  • Cross-border knowledge exchange and network building through 3 congresses and 9 fireside chats
  • Development of a resilience tool to assess the resilience capabilities of individual destinations and companies
  • Communication and dissemination of the project results 

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