10. Family Business Day

From 12:30 To 17:00

FH Kufstein Tirol, Festsaal
Fri 20 Nov

Invitation

Initiated by the bachelor's degree program Leadership & Business Management at the University of Applied Sciences Kufstein Tirol in close cooperation with FH Kufstein Tirol Weishaupt Consulting, we warmly invite you to the 10th Family Business Day.

At the lectures, renowned experts and successful entrepreneurs share inspiring success stories, proven concepts and strategies for management and succession in family businesses. Each event focuses on a current core topic. High-profile speakers address current problems, present innovative best-practice solutions and promote a valuable exchange of ideas through discussions.

Program

Admission
From 1:30 p.m.
Registration in the lobby

Welcome Message
1:00 - 1:15 p.m.
Prof. (FH) Dr. Claudia Van der Vorst, MBA

Welcome address by the Vice Rector of the University of Applied Sciences Kufstein Tirol

Short presentation & program overview
1:00 - 1:15 p.m.
Prof. (FH) DDr. Mario Situm, MBA
FH Kufstein Tirol

RADICALLY ADAPTABLE

Family Business Day 2026 kicks off with a brief overview of the format, speakers, and topics: a concise introduction to a day full of inspiration.

Lecture & Discussion
1:15 - 1:40 p.m.
Prof. (FH) Dott. Markus Weishaupt

Lecture & Discussion
1:40 - 2:05 p.m.
TBA

Lecture & Discussion
2:05 - 2:30 p.m.
TBA

Break with catering
2:30 - 3:15 p.m.
Coffee & networking

Lecture & Discussion
3:15 - 3:40 p.m.
TBA

Panel discussion
3:40 - 4:30 p.m.
Prof. (FH) Dott. Markus Weishaupt

During the moderated panel discussion, specific issues will be examined from various perspectives by the speakers and other panelists. Of course, the audience will have the opportunity to ask questions and contribute to the discussion.

Moderation

Prof. (FH) Dott. Markus Weishaupt

Studies

Familienunternehmen und ihre Stakeholder

Problemstellung - Lösungsmodelle - Praktische Umsetzung

Edited by: Mario Situm and Stefan Märk

Content

This well-researched, practical book highlights the unique characteristics of this business structure. Family business owners benefit from close ties. At the same time, these very ties can lead to conflict, anxiety, anger, and numerous disputes. The authors explore how family businesses are viewed by lenders, customers, and their own tax advisors, and what shapes these relationships. They also explicitly address the perspectives of stakeholders. Concrete case studies from academia and practice offer business owners and anyone involved in the subject a new perspective and approach to the family business.

Contemporary Issues in Family Business Entrepreneurship

Volume 1

Edited by: Mario Situm and Stefan Märk

Content

Transforming Family Businesses in a VUCA World

New Challenges in the Strategic Management Process
Business Modeling in Times of Rapid Change
Succession Planning for Family Businesses in Times of Rapid Change
Business Opportunities and Threats in the Context of Industry 4.0
Digitalization as a Driver of Strategic Decisions and Business Modeling

Family Business Resilience in Times of Radical Change

Volume 2

Edited by: Mario Situm and Stefan Märk

Content

Resilience of family businesses in times of radical change

Strategies for adapting to a volatile and uncertain economic environment (VUCA)
Resilience in business model development and transformation
Succession planning in times of crisis and strategic restructuring
Early warning indicators for organizational decline and crisis management
Downsizing as a tool for strengthening resilience
Leveraging disruptive change as an opportunity for sustainable renewal

Journal Articles

Publications

Situm, M., Märk, S., & Breuer, C. (2026). Strategische Zukunftsgestaltung in Familienunternehmen – Teil II: Studienergebnisse zu Werten, Wachstum und Veränderung. Krisenprävention Sanierungsberatung Insolvenzmanagement, 22(2), 62-65.
Situm, M., Märk, S., & Breuer, C. (2026). Strategische Zukunftsgestaltung in Familienunternehmen – Teil I: Wachstumsprozesse und Change Management. Krisenprävention Sanierungsberatung Insolvenzmanagement, 22(1), 13-15.
Exler, M. W., Situm, M., & Buchauer, T. (2024). Begleitung der Unternehmensnachfolge in Familienunternehmen durch Interim Management: Erfolgsfaktoren und Handlungsempfehlungen auf der Basis aktueller Studienergebnisse. Krisen-, Sanierungs- und Insolvenzberatung, 20(1), 26-33.
Sorrentino, G., Situm, M., & Märk, S. (2023). State of research on family businesses and the corporate brand: Current findings, future fields of research and approaches to strategic use. In: Kraus, S., Clauss, T., & Kallmuenzer, A. (Hrsg.) Research handbook on entrepreneurship and innovation in family firms (pp. 38-59). Glos, UK: Edward Elgar.
Situm, M., & Märk, S. (2022). Internationality of value chain activities and the export orientation of micro- and small family businesses in Western Austria. Risk Governance and Control: Financial Markets & Institutions, 12(4), 8-32.
Situm, M., Märk, S., & Kathan, M. (2021). The use of management accounting in western Austrian family businesses: An empirical analysis. Corporate Ownership & Control, 18(S3), 379-394.
Exler, M. W., Situm, M., & Thurnbichler, R. (2015). MBO und MBI als Alternativen zu familieninternen Nachfolgelösungen: Eine Analyse zur Sicht von Kreditinstituten in Deutschland und Österreich. Krisen-, Sanierungs- und Insolvenzberatung, 11(5), 207–213.

Arrival

The event has been awarded the Green Event Tirol certification. In the spirit of sustainability, we appreciate your support and ask that you travel to the event in an environmentally friendly manner using public transportation.

Tips and information are available on our directions page.