Automotive & Mobility Management

- Motivators, hygiene factors, motivation models - Stress management techniques, stress traffic light, work-life balance, burnout - Tools for achieving corporate goals - Strategy & business model, mission & vision - Organization (structure, processes) - Communication (sender-receiver model, 4-level model, transactional analysis) - Basic psychological models (motivation, power, group dynamics, systems theory)

- Key concepts and standard marketing analyses (portfolio analysis, ABS customer analysis, customer lifetime value analysis, etc.) - Product life cycle - Portfolio analysis - BGC matrix - Strategies for successful market positioning - Introduction to the marketing planning process: from mission statement to marketing audit (SWOT analysis, goal definition, marketing mix decisions, organization, implementation, and monitoring of measures) - Introduction to classic and current communication channels

This course teaches the principles of academic writing and prepares students, both formally and methodologically, to write an academic thesis. It examines and evaluates the academic methodology of academic writing and provides guidance on the formal structure of the thesis.

This course is designed to build on the content covered in the “Academic Writing” module and to apply it in the context of students’ own work and that of their peers. Students receive practical feedback from the instructor and their peers, enabling them to further develop their own work. Academic Thesis: In-depth study of subject-specific theory and empirical research; preparation of an academic thesis.