UCI 2018 Road World Championships – Communication & Content Management

17.08.2018 | Praxisprojekte
In the context of the UCI 2018 Road World Championships in Innsbruck-Tyrol, a group of five students developed a communication and content management strategy, in order to sensitize the local inhabitants and spread a positive pre-event atmosphere.

Philipp Gamper und der Jahrgang SKVM.vzM.17, Sommersemester 2018
Kooperationspartner: Innsbruck-Tirol Rad WM 2018 GmbH

In detail the task was to develop a strategy for the social media channels Instagram and Facebook and for the Newsletter of the event. As the International Cyclist Union already has its own agency responsible for the general social media activities, the task of the students was to focus on the great opportunities for Tyrol in hosting this event. More concretely this implied getting the locals feel optimistic and involved in the happenings of the event by providing information and entertaining content.