Shan Mahmood, MA

• What did you like most about your studies at the FH Kufstein Tirol?

Coming from Pakistan and then studying the International Business Studies master’s study program at FH Kufstein Tirol gave the right shiny polishing to my academic pillars on which I successfully started my professional life. Working in the branch of business development and marketing, I can relate several aspects of professional life challenges and achievements, that were demonstrated in the business courses during my studies.

• How do you like your current work?

Working in a family owned Austrian company, I enjoy the working atmosphere. I am working closely with the R&D department, which gives me a very good exposure to the technical side and behind the curtain story of a FMCG food product.

• What skills and knowledge from your studies at the FH Kufstein Tirol are helpful for your current job?

The marketing courses during my studies, particularly retail marketing, consumer behavior and other marketing courses come really handy many times at my current work. Working at a multi-national company, it is not only the academic studies that helped, but more importantly the exposure to an international classroom atmosphere and visiting lecturers which helped the most.